Search is changing fast, and scattered content no longer cuts it. Discover why topic clusters help your brand rank higher, build trust, and stay visible in AI-driven search — and how to create a structure that works for people and algorithms alike.
Is SEO still worth it in a world of AI summaries and zero-click results? In this thought-provoking article, Steve Grant explores what’s really happening to search, why SEO is far from dead, and how to adapt your strategy to stay visible, trusted, and discoverable — even as everything changes.
In times of uncertainty, marketing budgets are often first on the chopping block. But visibility now builds momentum later. In this article I look at how to adapt, where to invest, and how to stay front of mind without overspending — even when the pressure’s on.
From Google AI Overviews to ChatGPT and Perplexity, local signals matter more than ever. This London-focused blog explores how your Google Business Profile, reviews, content and citations work together to boost visibility – not just in traditional SEO, but in emerging AI search results too.
What’s the difference between SEO and LLM Optimisation – and do you really need both? In this blog, we explore how search is evolving, what needs to change in your content and structure, and how a blended strategy can help you stay visible across traditional rankings and AI-generated results.
Backlinks are still one of the strongest SEO signals – but only when they’re built strategically. Here’s what makes a good backlink, how to avoid spammy practices, and why Figment’s Link360™ framework is the smarter way to earn trusted, high-impact links that boost rankings and support long-term search visibility.
As AI transforms how search results are delivered, traditional SEO metrics no longer tell the full story. This guide explores how to measure performance in AI-led search, and what really counts when visibility goes beyond blue links.
AI can assist, but it’s people who bring creativity, strategy, and trust. This post explores the powerful balance between human insight and AI tools—and why the smartest SEO strategies always keep humans in the loop.
As AI Overviews reshape search results, getting your content quoted by Google’s AI is now key to visibility. Learn how to optimise your site for AI-driven answers and stay ahead in the evolving world of search.
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