Topic research is said to be more effective than traditional keyword research, especially when attempting to establish whether it is worth using a particular topic for your online content.
Headlines matter. They are the first thing people read. Without a headline, how would you know what the content is about? They’re crucial for SEO too. So, how to write a killer headline?
How to boost your organic click through rates for the long term? Take a look at these five core click through rate boosting strategies for search engine success.
What a year 2018 has been for Team Figment! A host of amazing Google results achieved for our clients; a selection of websites re-designed with fantastic outcomes – including our own! Here we share our best highlights of 2018…
Google’s Position Zero, also known as Featured Snippets, is the latest, most sought-after ranking position. But how to achieve it and is it right for you?
Google has come up with so many additions over the years that it’s perfectly reasonable that you may not have heard of Google Data Studio. Here are 6 reasons why you’ll love it.
As we prepare to wave goodbye to Google+ following the search engine’s discovery of a data breach, the question is, how should digital marketers and SEO pros deal with the news?
We’ve been taking in the buzz around the latest Google Medic update and looking into what it means for SEO and content marketing. Read on as we share our findings and answer some key questions, without jargon…
When it comes to searching through a voice assistant we tend to use natural language. But how does this translate into search engine optimisation? Time to change tack?