How Figment is Embracing the AI Revolution: Insights and Suggestions for Agencies
May 22nd 2023 | By Steve Grant
The recent AI revolution has turned the marketing landscape upside down. Artificial Intelligence (AI) is transforming countless industries including digital marketing and content generation.
At Figment, we’ve fully embraced AI, and will be sharing some valuable insights with you to integrate AI into your work and business operations.
The Impact of AI on Our SEO Agency
The impact of embracing AI technology at our London agency has been remarkable. By integrating AI into our processes, we’ve witnessed increased efficiency, improved client satisfaction, and enhanced campaign performance.
Here are some ways we’ve integrated AI into our day-to-day work to improve our processes and systems.
Optimising Productivity Using AI Automation
We can not deny the power of AI. The speed and efficiency AI-backed tools bring to the table are unmatched and we’re fully onboard with using it in our day-to-day tasks, not necessarily to replace human creativity but rather to enhance it.
We’re using AI-powered tools to help us automate repetitive tasks and streamline workflows. Using AI, our team has been able to allocate more time to creative endeavours and strategic thinking.
AI-Driven Customer Focused Marketing
We’re all about pushing the boundaries and thinking outside the box and AI has been an indispensable tool for the entire team.
Using AI to analyse consumer data has helped my team unlock valuable insights and make data-driven decisions that drive success, and improve conversions.
Over the last few months, we’ve used AI to improve many aspects of our Client’s SEO strategies including increased personalisation, customer segmentation, and campaign optimisation.
Personalising Customer experiences with AI insights
Research is the backbone of any successful marketing campaign, and AI has improved the way the Figment team acquires and analyses customer information.
Using AI to come up with unique angles and solutions, our time for brainstorming new ideas has been cut down to a fraction of its time.
In our experience, if you ask the right questions, AI tools like ChatGPT have the power to surprise you with the depth of its ideas and problem-solving capabilities.
We use AI similar to ChatGPT for researching topics in hours which otherwise would have taken days to accomplish. By leveraging the power of AI we can now swiftly gather data, conduct market research, and identify trends that inform our marketing strategies.
AI has relieved many of our team members of mundane and repetitive tasks, freeing up our talented team to focus on higher-value activities. Tedious processes like data entry, proofreading, and formatting can now be efficiently handled by AI-powered tools, allowing copywriters and marketers to concentrate on the creative aspects of their work.
This shift has led to a surge in innovation, as Figment Agency’s team is empowered to explore new ideas, experiment with fresh approaches, and deliver compelling campaigns that captivate audiences.
Addressing the Elephant in the Room: Is AI Going to Replace the Human?
While the integration of AI has brought numerous benefits to Figment, its important to acknowledge the biggest question. Is AI going to replace our humans?
The short answer is no.
Longer one would be, not at all.
One of the notable concerns with using AI tools is the risk of losing the human touch in content creation and we prefer to keep. That human element is what got us here, and we believe it will continue driving our success.
So far, we’re only using AI to automate and innovate our daily processes rather than outsource our tasks. We believe in using appropriate resources for what they does best – AI for efficiency and humans for creativity.
The impact of AI on Figment Agency has been transformative. It has helped my team enhance efficiency, and drive innovation.
AI has allowed us to streamline processes, enhance productivity, and unlock new possibilities. From saving time to improving research capabilities and empowering creativity, AI has proven itself as a powerful ally in the marketing landscape and we hope to make the best use of it.