From HTML4 to GPT-5.2: 20 Years of Digital Change — and What I’ve Learnt
From dial-up and Dreamweaver to AI-powered search, here’s what 20 years of digital evolution has taught us — and why trust, relevance and the human touch still lead the way.
From dial-up and Dreamweaver to AI-powered search, here’s what 20 years of digital evolution has taught us — and why trust, relevance and the human touch still lead the way.
2006 to 2026: what’s changed in marketing, what’s stayed the same, and what really works now. A Figment 20th anniversary light-hearted look at two decades of digital evolution — and what comes next.
AI search has changed the rules. From Google’s AI Overviews to ChatGPT Health, here’s what businesses need to know to stay visible, trusted, and relevant in 2026.
AI content is flooding the web, but not all of it will be doing expert-led businesses favours. Discover why trust is the new SEO signal, and how to stand out when the AI content bubble bursts.
Voice search is changing — fast. From Alexa’s clunky replies to emotionally aware AI voice tools like Romi and ChatGPT, discover what’s next and how to stay visible in a voice-first future.
AI is coming for jobs left, right and centre. But it won’t replace professionals who stay visible, trusted and in demand. Here’s how to future-proof your expert-led business by showing up with real authority.
Is SEO still worth it in a world of AI summaries and zero-click results? In this thought-provoking article, Steve Grant explores what’s really happening to search, why SEO is far from dead, and how to adapt your strategy to stay visible, trusted, and discoverable — even as everything changes.
In times of uncertainty, marketing budgets are often first on the chopping block. But visibility now builds momentum later. In this article I look at how to adapt, where to invest, and how to stay front of mind without overspending — even when the pressure’s on.
From Google AI Overviews to ChatGPT and Perplexity, local signals matter more than ever. This London-focused blog explores how your Google Business Profile, reviews, content and citations work together to boost visibility – not just in traditional SEO, but in emerging AI search results too.
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