Steve Grant, Author at Figment Agency

The 7-11-4 Rule: Why Being the Answer Matters More Than Ever

The 7-11-4 rule explains why buyers need multiple interactions before trusting a brand. Learn how connected marketing visibility across search, AI and content drives enquiries

Comparison of traditional Google search results versus AI-powered search interface

SEO vs AI Search: How Optimisation Differs for Google vs ChatGPT, Perplexity & Gemini

Search now happens across Google and AI platforms. Join us as we explore how SEO and AI optimisation differs, what still matters, and the importance of building a strategy that works across both environments.

From HTML4 to GPT-5.2: 20 Years of Digital Change — and What I’ve Learnt

From dial-up and Dreamweaver to AI-powered search, here’s what 20 years of digital evolution has taught us — and why trust, relevance and the human touch still lead the way.

Marketing in 2006 vs 2026: Then and Now

2006 to 2026: what’s changed in marketing, what’s stayed the same, and what really works now. A Figment 20th anniversary light-hearted look at two decades of digital evolution — and what comes next.

AI in 2026: What’s Changed, What Matters, and What to Watch

AI search has changed the rules. From Google’s AI Overviews to ChatGPT Health, here’s what businesses need to know to stay visible, trusted, and relevant in 2026.

When the AI Content Bubble Bursts: Will You Be Seen as Noise, or a Trusted Source?

AI content is flooding the web, but not all of it will be doing expert-led businesses favours. Discover why trust is the new SEO signal, and how to stand out when the AI content bubble bursts.

Alexa, Why Are You So Rubbish? Time to Prepare for the New Wave of Voice Search.

Voice search is changing — fast. From Alexa’s clunky replies to emotionally aware AI voice tools like Romi and ChatGPT, discover what’s next and how to stay visible in a voice-first future.

AI is Coming for Your Job. Here’s How to Protect it.

AI is coming for jobs left, right and centre. But it won’t replace professionals who stay visible, trusted and in demand. Here’s how to future-proof your expert-led business by showing up with real authority.

Is SEO Dead? Not Even Close. But the Game HAS Changed.

Is SEO still worth it in a world of AI summaries and zero-click results? In this thought-provoking article, Steve Grant explores what’s really happening to search, why SEO is far from dead, and how to adapt your strategy to stay visible, trusted, and discoverable — even as everything changes.

Steve Grant