Our signature, holistic approach to SEO.
SearchRank 360™
6 simple steps for strategic SEO results.
What is SearchRank 360™?
SearchRank360 is our systematic, signature approach to SEO. Its 6-step framework keeps things simple, whilst ensuring that we’re looking at the big picture of how your SEO supports your business as a whole. It’s how we balance taking a holistic, 360-degree view of your SEO strategy with keeping things simple so we can see what’s working.
Why is it important to approach SEO holistically?
No one does SEO just for the sake of it. You’re doing SEO to help reach your business goals. So your SEO strategy needs to reflect that, for it to make sense as an investment.
Whether that’s:
- Aligning your keywords with your key messages.
- Ensuring your site is configured to convert.
- Or refining how you define your target audience.
Our holistic approach to SEO means your SEO strategy is designed to get you results that will truly move the needle for your business.
The SearchRank 360™ Process.
01 Research
In the first step we begin to lay the foundations of your strategy. We establish your goals, discuss potential keyword targets and see how you’re currently ranking and how you compare to your competitors. We also set up your dashboard to help stay on track right from the start.
02 Roadmap
This is when your strategy gets more tactical. We conduct your technical audit to pinpoint any backend issues preventing your site from ranking, and make a plan to fix them. At this point, your target keywords are mapped to the most relevant pages and parts of your site. We make recommendations for revisions, updates and new content, setting out a timeline to create and implement. We finalise your roadmap with a strategy meeting to solidify your KPIs and confirm the next steps.
03 Repair
With the blueprints firmly in place, now we complete the final stages of laying your SEO foundation. This is when we fix any technical glitches found during your audit, tune up your site for optimised site speed and performance, and use schema markup to help Google better understand your site. We’ll also optimise your Google Business Profile for better local search and Google Map Pack visibility.
04 Rank
We’re really off and running now! With the strategy set, implementation kicks into high gear. Using On-Page SEO best practices, we’ll optimise how your site is presented for better rankings and more traffic. Your dedicated content creation team will write landing pages and blog articles to attract, retain and convert website visitors. Through Off-Site SEO efforts, we’ll build backlinks and citations to enhance your site’s authority. Ongoing technical SEO means we’re continually reviewing and fixing behind the scenes to optimise site health and performance.
05 Report
With clear, customised reporting, you can easily see the results of your campaign as it progresses. Log in to your business’s custom reporting dashboard whenever you like to see your KPIs in real time. You’ll also receive a monthly report of campaign performance and growth metrics.
06 Review
You’ll meet quarterly with your own dedicated, experienced SEO Growth Manager to evaluate and reflect how your SEO campaign is supporting your overall business goals.
