Cladding Consulting

Founded to support those with responsibility for buildings afflicted by fire safety defects such as unsafe cladding, Cladding Consulting was seeking to propel its relatively new website higher up the Google search results. Greater online visibility would allow them to cast their supportive net to a wider audience, and help more affected parties secure the funding they needed to remedy their much-publicised issues.

Services Provided

Year on year increase in organic traffic

0 %

Increase in Google places for the UK

0 +

First place for 3 most important search terms

# 0

Number of organic traffic in 7 months

0 x

Creating a Strong Foundation for Campaign Success

Cladding Consulting was set up by two property sector specialists after they identified a need for guidance through the complex and time consuming process of applying for Government funding to remediate the issues caused by unsafe cladding.

With thousands of multi-storey buildings still covered in the flammable cladding that was at the centre of the Grenfell disaster, there was a significant audience to target. And Cladding Consulting was eager to exploit the power of SEO to reach all those who could benefit from their help.

Applying our signature SearchRank360^TM process, we got things started by making sure we had a strong foundation to give our SEO strategy the best chance of success.

Combining our technical expertise and user experience skills, we helped the client create a website that would be well-designed for conversions. A Google-friendly platform, built from the ground up to support our campaign.

With this in place, we were ready to move on to the next step in the process.

Delivering Help Where it’s Needed Most, Courtesy of a Multifaceted Strategy

By placing itself at the top of the Google rankings, Cladding Consulting would become visible to a much wider audience. They’d also have a greater chance of being able to reach out to more building owners affected by the UK cladding crisis. So this was our mission.

As well as highly detailed onsite optimisation work and technical SEO, our strategy also encompassed the vital tactic of building relevant, best-practice links. Our aim here was to propel this relatively new website up to the higher end of the Google search results where it would be more likely to be found.

Content creation was another vital element of the campaign. In such a sensitive environment, with legislation changing at the drop of a hat, creating a sense of trust and authority amongst potential clients was a top priority. As was demonstrating the expertise of Cladding Consulting in navigating the complex red tape associated with the Government funding applications.

So we devised a content plan that would effectively communicate the client’s expertise. Aimed at leaseholders, managing agents and other parties concerned with the task of remediating fire safety related building defects, the content would evidence the client’s knowledge around this contentious area.

The unified strategy worked wonders, with Cladding Consulting soon hitting first place in Google’s index for their three most important search terms.

Enhanced Keyword Rankings = Improved Online Visibility

Our content creation efforts, combined with our backlink strategy, were the key to boosting up keyword positions for the search terms that mattered most to Cladding Consulting.

In fact, we were able to achieve an increase of 1000+ Google UK ranking places, significantly enhancing the client’s online visibility and helping them reach out to more building owners who could benefit from their support.

More Building Owners Helped, Thanks to a 237% Increase in Organic Traffic

With a 237% year-on-year increase in organic traffic, Cladding Consulting was able to realise its goal of casting its net of expertise to a wider audience, potentially helping many more building owners get the help they needed to make their properties safe, and restore peace of mind to their residents.