Find My Leisure Vehicle

Find My Leisure Vehicle is the UK’s industry-backed comparison portal for motorhomes, caravans, and campervans, run in partnership with the National Caravan Council. Featuring over 2,000 vehicles from 60+ leading manufacturers, the platform helps buyers search, compare and find their ideal leisure vehicle through detailed specifications, layouts, and pricing. When they approached Figment, they had a brand-new website with a powerful search tool – but no search authority, no Domain Rating, and zero visibility. The challenge? Build credibility from scratch, dominate traditional search, and establish presence in emerging AI platforms before competitors even knew to look.

Services Provided

Increase in organic traffic in the first 10 months

0 %

Domain Rating achieved (from DR 1 in 15 months)

DR 1

Sessions from AI platforms in 6 months (from zero)

Improved ranking positions in 10 months

0 +

The foundation: Authority building that works

Starting from zero: Building authority where none exists

Brand new websites face a brutal reality. No matter how good the product, search engines don’t trust them. Domain Rating 1. Zero backlinks. No ranking history.

For Find My Leisure Vehicle, this meant competing against:

Established dealer websites with years of authority
Manufacturer sites with massive link profiles
Review platforms dominating leisure vehicle searches
Comparison sites with existing market share

The platform had everything buyers needed: 2,000+ vehicles, sophisticated comparison tools, unbiased industry backing from the NCC. But search engines couldn’t see any of it.

Traditional SEO challenge: Build authority faster than competitors could respond.

AI visibility challenge: Establish presence in ChatGPT, Perplexity, Claude, and Gemini before leisure vehicle buyers made AI platforms their default research tool.

Two parallel battles. Both starting from zero.

You can’t rank without authority. You can’t get authority without links. And you can’t get quality links without proving you’re worth linking to.

We approached this systematically:

Technical excellence first
Fast page load speeds. Clean code. Crawlable architecture. The foundation every search strategy requires.

Strategic backlinking campaign
Not random directory submissions. Genuine industry links from caravan clubs, motorhome associations, leisure vehicle resources. Links that built credibility and Domain Rating simultaneously.

The results? DR 1 to DR 35 in 15 months. That’s not just a number. That’s the difference between invisible and competitive.

Monthly brand content creation
Detailed landing pages for leading leisure vehicle brands. Comprehensive specifications. Model comparisons. Everything a buyer researching Adria, Bailey, or Swift caravans would need.

Not thin content. Substantial, useful pages that positioned FMLV as the authoritative resource.

AI-optimised content structure
Information formatted for both search engines and AI platforms. Schema markup showcasing the vehicle database. Content addressing how buyers actually ask questions: “What’s the best small campervan with a toilet?” not “Small campervans.”

The foundation was built. Time to watch it work.

Traditional search: The exponential growth phase

When authority compounds, growth accelerates.

484% organic traffic increase in 10 months. Not incremental gains. Exponential growth as Domain Rating climbed and rankings improved.

14,000+ improved ranking positions. Across thousands of searches: vehicle types, specific models, buyer guides, comparison queries. FMLV went from invisible to omnipresent in leisure vehicle search results.

The comparison tool that nobody could find? Now appearing for:

“Motorhome comparison UK”
“Best 6 berth caravans”
“Campervan finder”
Hundreds of model-specific searches
Brand comparison queries

Every ranking position meant buyers discovering the platform at exactly the moment they needed unbiased comparison tools.

The traffic wasn’t just growing. It was converting. Buyers were:

Using the comparison feature
Saving favourite vehicles
Downloading specifications
Planning show visits based on FMLV recommendations

From brand new website to industry-standard comparison resource in under a year.

Building authority from scratch in a competitive market? See how our SEO approach delivers exponential growth.

AI visibility: Capturing the emerging channel

Whilst traditional search soared, we weren’t ignoring the future.

Consumer behaviour was shifting. People weren’t just Googling “best motorhome” anymore. They were asking ChatGPT. Querying Perplexity. Expecting AI assistants to recommend leisure vehicles.

The opportunity? Be there first.

August 2025: AI visibility campaign launched.

Six months later: 346 sessions from AI platforms. 29 conversions. 82% engagement rate.

The AI platform breakdown

ChatGPT: 316 sessions, 82% engagement rate
The dominant traffic driver. Even when citations weren’t always visible, ChatGPT kept referring to qualified buyers. They arrived knowing what they wanted: specific vehicle types, particular features, comparison between models.

Perplexity: Strong citation consistency
Most reliable for visible citations. Lower traffic volume but valuable for establishing authority signals other platforms recognised.

Claude & Gemini: Emerging contributors
Combined 27 sessions. Growing platforms with selective citation behaviour. Early positioning creates advantage as adoption increases.

What AI-referred visitors did

39 sessions researching best small campervans with toilets and showers
18 sessions exploring motorhomes with drop-down beds
11 sessions viewing specific Eriba Touring 642 model specifications

Not homepage browsing. Specific, high-intent vehicle research.

117 seconds average engagement on “small caravans with shower and toilet” content. That’s nearly two minutes comparing specifications, checking layouts, and evaluating options.

29 conversions: Saved favourites, used comparison tools, submitted enquiries, downloaded specifications.

The behaviour traditional SEO delivers – now happening from AI platform referrals too.

The citation reality: Honest about the challenge

AI visibility proved harder than traditional SEO.

September 2025: Strong Perplexity citations, limited ChatGPT coverage
October 2025: Multi-platform momentum building
November 2025: Complete citation drop-off across platforms
December 2025: Consistent traffic despite seasonal slowdown
January 2026: Recovery and sustained performance

Platform volatility was real. Citations appeared, disappeared, reappeared. ChatGPT went silent one month, and returned the next.

But traffic kept flowing.

Why? Because AI platforms have memory. Early citations created patterns. Good user experiences reinforced relevance. Even when explicit citations weren’t visible, referral behaviour persisted.

The insight: You don’t need perfect citation coverage to drive results.

ChatGPT sent 316 sessions even without consistent visible citations. The compound effect of early AI visibility work created lasting referral patterns.

Multi-channel dominance: The strategic advantage

Here’s what Find My Leisure Vehicle achieved in under two years:

Traditional search authority
DR 35. Thousands of rankings. 484% traffic growth. Dominant visibility across leisure vehicle searches.

AI platform presence
Citations and traffic from ChatGPT, Perplexity, Claude, Gemini. Established before most competitors recognised the opportunity.

Early-stage buyer influence
Appearing when buyers ask “What motorhome should I buy?” – before they even open Google.

Competitors are still fighting for traditional search rankings. Find My Leisure Vehicle owns both channels.

The compounding advantage:

Traditional search traffic → More engagement signals → Better AI platform recognition → More AI citations → Stronger authority → Better traditional rankings → More traffic.

The channels reinforce each other. Authority compounds. Visibility accelerates.

Why timing mattered

Traditional SEO: Built during the optimal window before Find My Leisure Vehicle market became saturated with comparison tools.

AI visibility: Established whilst platforms were learning citation patterns. Early positioning creates structural advantages difficult for competitors to overcome.

Combined strategy: Multi-channel presence competitors can’t replicate quickly, even with larger budgets.

What this means for Find My Leisure Vehicle

From brand new website to dual-channel authority in under two years.

Someone researching motorhomes on Google? FMLV ranks prominently.

Someone asking ChatGPT “What’s the best small campervan with a bathroom?” FMLV gets referenced.

Someone comparing caravans on Perplexity? FMLV appears in citations.

Visibility wherever buyers research.

The NCC-backed comparison portal designed to help buyers navigate 2,000+ vehicles now reaches them through every channel that matters.

484% traditional traffic growth proves the SEO foundation is solid.

346 AI sessions with 82% engagement proves the emerging channel delivers quality.

29 AI conversions prove the traffic converts.

That’s not just visibility. That’s market positioning.

The takeaway

Two years. Two channels. Zero to industry authority.

Find My Leisure Vehicle transformed from brand-new website with DR 1 to multi-platform comparison resource dominating both traditional search and emerging AI visibility.

14,000+ improved rankings. 484% traffic growth. 346 AI sessions. All whilst competitors remained focused on yesterday’s playbook.

The leisure vehicle comparison portal backed by the National Caravan Council is now where buyers discover their perfect motorhome, caravan, or campervan – whether they’re searching Google or asking ChatGPT.

Ready to dominate both traditional and AI search? Let’s talk about your visibility strategy!