First place campaign winner in ‘Best Use of Search – Real Estate & Property’ at the UK Search Awards.


homes2let is a respected name in the lettings sector, offering a unique guaranteed rent property management service to London landlords. But the one-page website and negative review they had weren’t doing anything to boost their profile. It was time to transform their online presence, and Figment was ready with the expertise required to take this property business to the next level.

Services Provided

  • Content Marketing
  • Local SEO
  • Managed SEO Campaign
  • PPC
  • SEO Web Design & Build

An SEO Website, Built for Success. From the Ground up.

When you’re carving out a niche for your business, your online presence has to be top notch. But despite lashings of expertise and an excellent word of mouth reputation, homes2let had something missing. Something with the potential to take the business skyward. A strong online reputation.

Taking time to really get into the fabric of the business, understanding its ambitions and all the opportunities ahead, we came up with a no-holds-barred online visibility-boosting campaign. An SEO website, built from the ground up for organic search and PPC success, blended with an all-embracing SEO strategy. We’d learnt that homes2let meant business in achieving its goals. And so did we.


A Winning Formula, for a Rapid Rise to Success.

When you start out with strong foundations, great results come faster. And with a website fully optimised to tick all the right boxes with Google, including a smooth and secure user experience, fast page load speeds and squeaky clean code, blended with a full-on tailored organic SEO campaign, that was certainly the case for homes2let. In the first 6 months alone, the business saw a significant increase in organic traffic. Significant to the tune of a mammoth 1,678%!

Not only was organic traffic riding higher than ever, homes2let was also enjoying search rankings beyond expectations. In just 7 months, they had 40 Google page 1 rankings, with 21 commanding the top 3 positions. And success continued over time, as within 20 months of the campaign start date, page 1 rankings had hit 57, with top 3 rankings having more than doubled to 44. No wonder enquiries had soared!

Google Map Pack. Top of the Block.

A huge number of searches display the Google Map Pack in the top position. 93% in fact. With local search important to homes2let, it was vital to secure them a spot at the top of the pack.

Courtesy of proven strategies, we were able to achieve top 3 positions in the Google Map Pack for an impressive 35 keywords. Now it’s a whole lot easier for London landlords to find and contact homes2let.

Taking Things Above and Beyond with PPC Expertise.

Working closely with homes2let, we optimised their communication strategy to the full for Google Ads, going above and beyond with ongoing refinement, and using our specialist PPC expertise to get the most out of the campaign.

The result was a very high degree of visibility for their local area, with keywords consistently ranking #1 in Google’s search results and outperforming both industry benchmarks and competitors. Leads now flow in, making for a truly satisfied client.

Pay per click traffic experienced a consistent rise over time, and with a strategy focused on reducing cost per acquisition, the client was able to enjoy the best possible return on their investment.

Video Testimonial

“If you’re looking for a digital agency which goes above and beyond, look no further! Steve and his fantastic team are the perfect partner for all things digital; they have created a fantastic website for our business and as a result are now managing our local and organic SEO, as well as PPC campaign.”

– Ayman Abd-Elaziz // homes2let

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