One Avenue Group
One Avenue Group is a leading provider of world class serviced office space, business concierge services and bespoke office design. On a mission to boost their direct leads, growwebsite visitor numbers and increase job applications, the business was looking for an SEO team that would go above and beyond to make sure they achieved results. And that’s exactly what they found in Figment.
- Organic SEO
- Local SEO
- Content Marketing
Going Above and Beyond: Because High-End Office Space Deserves a High-End Service
Award-winning serviced office space and business concierge providers One Avenue Group specialise in creating ‘office experiences like no other’. With their service committment based on a core value of going above and beyond, it was no surprise that they were looking for the same from their SEO partner.
One Avenue Group had three core goals: to boost direct leads, grow website visitor numbers and increase job applications direct from the site.
It was time for Team Figment to step in with a series of targeted SEO strategies. Strategies that would deliver across all their objectives, securing increased online visibility, and an ongoing flow of leads to support One Avenue’s business growth goals.
Securing Prime Position in the Office Space Search Market.
In the competitive world of premium serviced office space, standing out in search results is crucial. When business owners search for tailored workspace solutions, One Avenue Group needed to be right there in front of them.
To make this happen, we set out to secure prime positions for high-value, commercial-intent keywords, following our proven six-step SEO roadmap and matching it to the client’s clearly defined goals.
Our tactics included:
Technical SEO audits and fixes
To maintain site performance and secure a solid foundation for our strategies.
On-page optimisation
Refining meta tags, headings and content to ensure the site was fully optimised for its most valuable search terms.
Location-specific landing pages
Designed to capture local search traffic for areas near One Avenue’s office buildings, boosting relevance for high-converting regional keywords.
Backlink acquisition
Strengthening domain authority for improved rankings within highly competitive search results.
Google Business Profile optimisation
To enhance local visibility and Google rankings.
The results? Much improved search visibility:
Top 10 commercial-intent keyword rankings surged by 680%, climbing from just 5 to 39 since the start of the campaign.
Impressions skyrocketed by 128.2%, jumping from 156K to 356K in just 12 months and demonstrating a huge gain in visibility.
With its boosted search visibility, One Avenue Group was now firmly on the map for anyone searching for premium serviced office space in its core locations.
But visibility and authority were only the beginning. The next step was turning that increased exposure into real traffic and conversions, and ultimately genuine business growth.
Leaders in Customer Service – Now Leaders in Search.
Ranking high in search results is the first step. But the real goal is turning those rankings into website visits and leads.
With our strategy focused on high-intent keywords and location-specific targeting, One Avenue Group’s website saw a significant boost in engagement and conversions.
With a powerful, long-term SEO strategy in place, One Avenue Group is now positioned for sustained business growth, enjoying a steady stream of organic leads.
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