5 Best types of Content Marketing to Help Grow Your Business

Sarah McInerney

Head of Content

Sarah has almost three decades of experience in crafting compelling, engaging content specifically designed to boost sales and enhance brand loyalty. She’s also an expert in developing unique tone of voice that helps brands connect with their audiences. Her marketing and client service background has given Sarah a natural understanding of how to write content that makes readers take action. Whether it’s signing up to a mailing list, making an enquiry or donation or clicking the buy button, Sarah knows precisely how to convert with words. Pen down, Sarah is a proud member of the Essex Wildlife Trust and spends most of her free time enjoying inspiring walks through her local woodland and nature reserves, admiring everything that flaps, flutters and flowers.

Best types of content marketing

When it comes to generating leads and growing your business, content marketing has to be one of the top strategies. But if you want to engage your audience and stand out in the crowd of competitors, you’re going to need to make a few waves with your content. And one of the most effective ways to do that is to vary it. So with this in mind, here’s a look at some of the best types of content marketing.

Content marketing is all about building brand content and sharing it across the web. It has the benefit of increasing engagement with your audience, and is well known for its long-term results in building brand loyalty.

When you mention content marketing, people automatically tend to think of blogs and articles. But the truth is, there are many types of content marketing. And using a good variety will help you appeal to a wider range of audiences who happen to have preferences for specific content types.

Being exposed to a single type of content can get a bit tedious. The more you diversify your content marketing, the less likely you’ll be to end up with bored audiences.

By using the right channels and the best types of content marketing for your brand and audience, you’ll do a greater job of boosting engagement than if you carried on sharing just a single type of content in one place.

What are the best types of content marketing?

The best types of content marketing will be the ones that are most appropriate for your brand. Here’s a snapshot of what you be using to capture the attention of your audience.

1.  Blog posts

Blog posts are perhaps the most popular type of content marketing. They are used to boost customer engagement and build brand awareness, as well as demonstrate authority and expertise.

Quality, helpful content is key to the success of blogging as a means of content marketing. Be sure to produce content that is useful to your audience and that’s unique and genuinely addresses their queries.

The more detailed and up to date your blog post, the more likely you are to get results from it. In-depth posts will usually do a better job of answering users’ search intent, which will score you points with Google.

2.  Infographics

Sometimes there can be things you want to explain, but it might not be so easy to do it in words.

Complex concepts can be brought to life and explained a whole lot better with an infographic. This is a visual way of presenting ideas and concepts, without having to rely on too many words.

3.  Videos

Video is one of the best types of content marketing for engagement. Whilst they take longer to produce than written content, videos do generate excellent results, and are very shareable on social media if they’re done right.

Whether you record a personalised Q&A to address common audience questions, you film a client testimonial, or you produce an animated video like this one we made to explain a concept, is up to you. Just keep in mind that conversion levels are often higher when you bring video into your content marketing mix.

Video content marketing

4.  eBooks

eBooks are downloadable, which makes people feel like they’re getting something of value. This is why they work so well for lead generation.

In exchange for their eBook, customers must provide an email address and name. So when it comes to list building, this type of content marketing really is a good strategy. They also have the added benefit of generating interest in products and services, as well as promoting expertise.

Read our guide to eBook publishing to learn more about how this type of content marketing could benefit your business, and how to go about creating your own eBook.

5.  Case studies

Case studies express your expertise and the results you’ve been able to gain for your customers. They also help explain what you do and how you do it, so that your prospects can see what you could potentially do for them.

We use our case studies to demonstrate to prospective clients how we’ve overcome challenges and taken charge of achieving enhanced online visibility for their brands.

Looking for help with your content marketing and SEO strategy?

There are lots more types of content marketing you could be using to reach out to and engage your audiences.

If you feel you could use some help building tour brand through a personalised SEO strategy, talk to Figment.

Our managed SEO campaigns include everything you need to boost your online visibility, including content marketing.

To discuss your digital marketing agency needs with a team that’s dedicated to your success, you are welcome to get in touch.

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