We’ve been taking in the buzz around the latest Google Medic update and looking into what it means for SEO and content marketing. Read on as we share our findings and answer some key questions, without jargon…
Archives: Blog
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‘Medic’ – What you Need to Know About Google’s Latest Core Update
Sep 11
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The True Cost of Cheap Website Hosting
Aug 25
Website hosting really is like anything in business. You get what you pay for. Let’s take a look at why website hosting at the cheaper end of the scale could end up costing you more than you wanted it to.
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It’s Here – Welcome to the new Figment website!
Aug 18
We’re over the moon to announce our new website is now online. We’ve made a number of changes, all geared towards making your experience of the Figment site super-slick and a delight to browse across all devices.
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Customer Journey Mapping: What it is, and Why You MUST be Doing it
Jul 20
Customer journey mapping is what stands between you and brand trust, boosted opportunities and delighted customers. So what does it involve?
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Lead Capture Forms: A Guide to Boosting Conversion
Jul 11
How to design a lead capture form that does a great job of converting? One that compels the visitor to fill it in rather than click off the page? Read on for top tips.
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The Voice Search Boom: Time to Change your SEO Strategies?
Jun 15
When it comes to searching through a voice assistant we tend to use natural language. But how does this translate into search engine optimisation? Time to change tack?
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6 Reasons Why Your Brand Could be Disappearing into the Background
Jun 8
How do you make your brand stand out above the rest? Let’s take a look at six of the top reasons why brands disappear into the background rather than shining like stars.
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What you Need to Know about Royal Mentions in Your Marketing Campaigns.
May 11
Thinking about cashing in on the Royal Wedding by tying it in with a marketing campaign or two? Before you do, read this. There are important rules to follow…
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How to Avoid Over-Personalisation in Marketing
Apr 19
There is no doubt personalised marketing works. However, a fine line exists with personalisation. Too little and it’s off the mark. Too much, and it can come across seriously awkward. So how to strike the right balance?
