Project Overview

Boat Party Tickets is a specialist ticket seller for boat parties across some of the most sought-after locations in Europe and beyond. With the pandemic taking hold and website hits naturally dropping off, the business was keen to recover its dwindling rankings ready for when the holiday market recovered. Time for a Figment speciality risk mitigation strategy, and some proven rankings-boosting tactics.

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Services Provided

  • Organic SEO

Preparing for Lift-Off Post Lockdown.

When you’re not only up against fierce competition, but also being hit hard by a pandemic that’s flattening the holiday industry, it’s going to take quite a strategy to boost you up so you’re ready to hit the ground running as soon as the lights go green. With a new website revving up ready for launch, and countless #1 rankings already lost, we needed to ensure no more search positions went adrift, and that the site was sitting pretty at the top of Google, ready for lift-off after lockdown.

So we set to work on a personalised double-edged strategy. Step one involved making sure migration from old site to new sailed through without a hitch. Working closely with the client’s developer, our tech SEO experts took personal care of all the page redirects, making certain no existing backlinks were lost and that users would continue to have a seamless experience. We then ran a post-launch audit to check all was in order ahead of going live. Now it was time for step two.

Sailing to Victory with a Significant Boost in Google Rankings.

When you’re riding high in search with top rankings, you’re going to enjoy higher levels of traffic, more enquiries, and boosted sales. And that was precisely our next mission for Boat Party Tickets. To get them back up where they belonged, recovering their lost Page One spots and getting them ranked for even more keywords so they were set to soar above the competition once international travel was back on the agenda.

With a special blend of best practice link acquisition techniques, technical SEO for a Google-friendly site from the inside out, content creation and fine-detail perfecting in the shape of on-page SEO, the new Boat Party Tickets website was now in shipshape form. And so now are its Google rankings, with a 109 per cent increase since the start of the campaign.

Conquering the Competition with Top Keyword Rankings.

15 top 3 rankings. 23 Page One rankings. Online visibility goals smashed and competition conquered.

It’s all looking rosy for Boat Party Tickets, who have now risen back up to the search engine surface, with ALL their target keywords featured on Google Page One in super-fast time by the end of the third quarter of the campaign. Right on cue for the revival of the overseas holiday market.

Riding the Waves of Success with a Surge in Organic Traffic Growth.

With exceptional growth in organic traffic, a huge 172 per cent to be exact, Boat Party Tickets is now enjoying maximised online visibility, and a thriving flow of website hits that have recovered to pre-pandemic levels.

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