Building Online Visibility. For New Leads & Reinforced Brand Identity.
Any business that can trace its roots back to 1898 must have been doing something right. And with a strong client base spanning the social housing, local authority, banking and property development sectors, as well as the general public, Copping Joyce had clearly done a good job of building a trusted reputation in the surveying and valuation industry.
But a lack of online visibility meant that not only was the practice losing out on the opportunity to grow through new client acquisition, it was also missing a trick in terms of reinforcing brand identity.
A new website was in the sidings, but that would only form part of what was needed to get Copping Joyce the online prominence it deserved. A personalised search optimisation strategy was the order of the day. And we would also take the lead to ensure the new website would be primed to support it.
We started with an in-depth SEO website audit, checking for any technical issues that Google would frown upon. Next, careful page redirects were put in place to protect any SEO-critical existing backlinks. This would also make sure visitors didn’t have their experience marred by hitting dead pages. Now we were on track to kick off our search strategy.
Surveying Google’s Top Spots for Online Success.
As well as the vital step of recovering existing dropped rankings which we’d anticipated following the launch of the new website, new top Google rankings were our goal for Copping Joyce. Because top rankings lead to enhanced visibility.
Following our proven 6-step process, an off-page SEO campaign started the ball rolling, with a link building strategy at the heart of it. On-page SEO backed things up, with vital meta data refined, and technical SEO to keep everything in check and Google friendly.
A content campaign with regular blog posting was double-edged, creating service-led landing pages and informative blog posts. Combined, the content addressed both the visitor’s desire for information, and the search engines’ need for fresh content.
All of this, backed by a bespoke SEO roadmap, paved the way for those top Google rankings we’d set out to achieve to come flooding in thick and fast. In just a few months, Copping Joyce was riding high with 77 Page One rankings, and as many as 50 keywords appearing in the Google Local Map Pack top three.
Coming up Trumps with Targeted Keywords.
Being a multi-discipline practice meant Copping Joyce had multiple keywords to target if it was going to rank ahead of its competitors across its various services.
Our targeted work with back link acquisition and content creation came up trumps in this respect, with a 6,840 increase in google places across the campaign’s tracked keywords.
Fuelling Growth with Increased Organic Traffic.
With a 37% increase in organic traffic over a six month period, Copping Joyce is now enjoying a healthy flow of new leads, adding to its existing business to help fuel the company’s growth plans.
