Project Overview

Designed by Woulfe is a multi-award winning luxury interior design studio based in London, with a high-end and celebrity clientele. Having experienced a poor initial journey with a previous SEO agency, founder Brian Woulfe asked Figment to help turn things around, extend his online reach into new locations, and ultimately achieve a continuous stream of lucrative leads.

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Services Provided

  • Local SEO
  • Organic SEO

A 12-Month Roadmap to Online Success.

Celebrated interior designer Brian Woulfe had spent ten years building his reputation. And he’d done so with great success, having achieved a string of industry awards and accolades, and a very strong standing within the luxury interiors niche.

But Brian had a desire to attract more high quality clients, and grow his reputation across some of the more affluent areas of the UK, and beyond. With previous SEO experiences having proved the opposite of successful, Brian was seeking a fresh perspective. So he handed the baton over to Figment. And we were more than happy to accept the challenge of getting his business on course for online success.

Our strategy was two-phase. Firstly, we needed to make sure the existing website was primed and ready to support our SEO campaign. So we worked closely with Brian’s web developers to repair the glitches we’d identified during our research phase. Glitches that would hold the site back from achieving top rankings. Technical improvements made and page speed optimised, we were ready to move on to phase two.

A personalised content strategy formed the heart of the second stage of our campaign. Working alongside the company’s in-house writer, we developed a blog plan that would enrich the website with user and Google-friendly quality content, based on researched keyword targeting tactics.

Next on the content agenda was our show stopper: location landing pages. Key target locations identified, we carried out keyword research and created dozens of pages, each uniquely optimised for a single geographical area. Landing pages are a hugely effective local SEO strategy, showing search engines that a website has authority in a local area, and driving qualified leads with higher conversion rates.

And this was certainly the case for Designed by Woulfe, where these pages had a significant impact on local search results, pushing Google ranking positions up by over 7,000 places in the first six months of the campaign alone.

Building Local Reputation, With a Strategy Designed by Expertise.

New leads from a defined set of potentially lucrative locations were what Brian Woulfe wanted. And that was precisely what we gave him courtesy of our local landing page strategy.

A back linking campaign and a range of on-page SEO tactics supported our content strategy, helping to drive Google page #1 rankings up to as many as 70, considerably boosting online visibility in the process.

Organic Traffic Up. By 934%.

Organic traffic boosted by a whopping 934%. And a 46% increase in desired conversions, such as enquiry form completions, compared to the previous three month period. Now Designed by Woulfe is enjoying a stream of calls and enquiries for lucrative projects, and has landed a number of new high quality clients as a direct result of the campaign.

And Figment is over the moon that Brian Woulfe and his team are so delighted with the results. The great thing is that it’s still early days, so there is ample scope for further growth.

A special thank you to Figment for turning things around on my SEO Journey! After a terrible initial journey the new results are amazing and in the last few weeks we’ve had a number of calls and emails with enquires for very large projects, all of which look to be moving forward!

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– Brian Woulfe // Designed by Woulfe

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