Project Overview

Evoke Polished Plaster Interiors is the UK’s leading polished plastering specialist. Operating in an artisan niche, the business relied upon online exposure. But with a painfully slow website, and almost non-existent search engine rankings, organic traffic was thin on the ground, as were enquiries. Help was needed to turn things around, and Figment had the blend of expertise needed to do just that.

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Services Provided

  • SEO Campaign
  • SEO Website Lift & Rebuild

Website Lift & Rebuild. For a Perfectly Polished User Experience.

There are two key issues with a slow website. Frustration for users is one. Google penalties are another. When Evoke came to us, their website was suffering a lack of traffic. On close inspection, it became clear that the site was running agonisingly slow. Bloated code and a host of other issues were making it sluggish. Our plan of action? A website lift and rebuild, complete with code clean-up and a nicely polished user experience. The foundations were laid. It was time to start boosting that organic traffic.

Fast Website, Faster Results.

Google loves a fast loading website. It loves a streamlined user experience too. Both are good news for its users, and also hold significant influence for its Page Experience algorithm. And the search engine certainly seemed impressed with the newly turbo-charged, UX-friendly website for Evoke. Because over the course of just a few months, the site had achieved 44 page 1 Google rankings, and over 30 top 3 rankings. Of course, our tailor-made organic SEO strategy with regular content creation had a lot to do with the rapid rise to success too.

Growing Organic Traffic. For the Perfect Finish.

With online visibility given a massive boost, traffic to the website increased dramatically by 578%. A rise that led to much-improved sales. Over 18  months, we worked closely with Evoke, focusing on achieving the goals they’d set out. Living and breathing their business, our deep understanding helped us get them to precisely where they wanted to be.

Google Map Pack. Sitting Proud Above the Rest.

With 93% of Google searches displaying the Google Map Pack in the top position, it was vital we made sure Evoke had a visible presence within these results.

Using proven strategies, we were able to boost Evoke to the top of the pack, where it now sits nicely above its competitors, attracting more visibility and higher levels of web traffic. Now it’s so much easier for web users to find and contact Evoke, and instantly see the specialist expertise they’re so renowned for.

Since working with Steve I have seen a massive change in my website. I have had many meeting with numerous other website people and spent lots of money on literally nothing. Since getting figment in to sort my website out I have got better ranking monthly reports and feel like I’m actually getting something for the money I pay where other companies have done nothing for the same money. They continue to help develop my site and business. I would not use any other company. 5 stars all the way.

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– James Maxwell // Evoke Polished Plaster Interiors

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