Find My Leisure Vehicle

Find My Leisure Vehicle is the UK’s industry-backed comparison portal for motorhomes, caravans and campervans, run in partnership with the National Caravan Council. With over 2,000 vehicles from more than 60 leading manufacturers, the platform helps buyers compare layouts, specifications and prices. When Figment was appointed, the website was brand new and had no search authority or online visibility. The challenge was to build trust, improve rankings and attract qualified buyers from search.

Services Provided

Increase in organic traffic in the first 10 months

0 %

Domain Rating achieved (from DR 1 in 15 months)

DR 1

Sessions from AI platforms in 6 months (from zero)

Improved ranking positions in 10 months

0 +

increase in sales leads YOY

0 %

The foundation: Building search authority

Starting from zero: Building authority from scratch

As a brand-new website, Find My Leisure Vehicle had no search authority, backlink profile or ranking history.

This meant competing against established dealer websites, manufacturers and review platforms that already had strong online visibility.

The platform offered buyers a powerful comparison tool, detailed vehicle information and trusted industry backing from the National Caravan Council. The challenge was to help search engines recognise that value and build visibility in a highly competitive market.

As a new website, Find My Leisure Vehicle needed to build credibility from scratch.

Figment began by ensuring the site had strong technical foundations, including fast load speeds, clean code and a search-friendly structure.

We then launched a targeted backlink campaign, securing relevant links from trusted industry sources such as caravan clubs, motorhome associations and specialist websites.

Alongside this, we created detailed brand and model pages to help buyers compare leading manufacturers and find the information they needed.

This combination of technical SEO, authority building and high-quality content increased the site’s Domain Rating from 1 to 35 in just 15 months, giving it a strong platform for long-term growth.

Traditional search: Rapid growth in visibility

As the site’s authority increased, search visibility grew quickly.

In just 10 months, organic traffic increased by 484%, with more than 14,000 ranking improvements across vehicle types, brands and model-specific searches.

This meant buyers could now find Find My Leisure Vehicle when searching for terms such as:

Motorhome comparison UK
Best 6 berth caravans
Campervan finder
Specific vehicle models and brand comparisons

As visibility increased, more users began engaging with the platform’s comparison tools, saving favourite vehicles and downloading detailed specifications.

In less than a year, Find My Leisure Vehicle established itself as a trusted resource for leisure vehicle research.

AI visibility: Building presence in emerging search platforms

Alongside traditional SEO, Figment also worked to increase Find My Leisure Vehicle’s visibility across AI-powered search platforms.

The campaign launched in August 2025. Over the following six months, AI platforms generated 346 website visits, 29 conversions and an engagement rate of 82%.

Most of this traffic came from ChatGPT, with additional visits from Perplexity, Claude and Gemini.

Visitors arriving from AI platforms were researching specific vehicle types and features, including small campervans with toilets and showers, motorhomes with drop-down beds and individual model specifications.

These users spent significant time exploring layouts, comparing vehicles and saving favourites, demonstrating the same high-intent behaviour seen through traditional search.

The reality of AI visibility

AI visibility was less predictable than traditional search.

Citations across platforms appeared and disappeared over time, with performance varying from month to month.

Despite this, traffic continued to grow.

This suggests that once a brand begins to establish authority in AI-powered search, referral traffic can continue even when visible citations are less consistent.

The key takeaway is that results do not depend on appearing in every response. A strong early presence and a positive user experience can contribute to sustained visibility over time.

Multi-channel visibility: The strategic advantage

In less than two years, Find My Leisure Vehicle established a strong presence across both traditional and AI-powered search.

Key results included:

Domain Rating increased from 1 to 35
Organic traffic grew by 484%
Thousands of ranking improvements across vehicle and brand searches
346 visits and 29 conversions from AI platforms in six months

This gave the platform visibility at multiple stages of the buyer journey, from early research through to detailed model comparisons.

By combining technical SEO, authority building and AI visibility, Figment helped Find My Leisure Vehicle strengthen its position in a highly competitive market.

What this means for Find My Leisure Vehicle

In less than two years, Find My Leisure Vehicle has grown from a brand-new website into a trusted online resource for leisure vehicle buyers.

The platform now attracts visitors through both traditional and AI-powered search, helping more people discover its comparison tools and detailed vehicle information.

Key results include:

484% growth in organic traffic
346 visits from AI platforms in six months
29 conversions from AI-referred visitors
An 82% engagement rate from AI traffic

Together, these results have strengthened Find My Leisure Vehicle’s visibility and helped more buyers find the information they need when researching their next motorhome, caravan or campervan.

The Outcome

In less than two years, Find My Leisure Vehicle has grown from a brand-new website into a trusted online resource for leisure vehicle buyers.

With strong visibility across both traditional and AI-powered search, the platform is helping more people discover and compare motorhomes, caravans and campervans with confidence.

We look forward to supporting their goals into the future.