A User-Friendly Website, Built to Attract Attention.
From Buyers and Search Engines Alike.
A constant stream of fresh enquiries was what Hydropool Surrey wanted to achieve. Aiming for local leads from Surrey, London and surrounding counties, the goal was to attract buyers from a defined demographic to discover the respected Hydropool brand, compare hot tub products and learn about pricing, running costs and other useful information. The next step would be to convert these leads into visits to the new Addlestone showroom.
Having relaunched as a new company, Hydropool Surrey needed a fresh website. On the wish list was a compelling showcase for the product range. A site that would be engaging for users, and simple to navigate. And with a clear goal of generating a good number of weekly enquiries, the site would have to be carefully constructed to support our SEO strategy, from the ground up.
Targeting an affluent ABC1 demographic, and with a price point that made the purchase a considered one, it was important that the website came across in just the right way. Going for a high end feel with eye-catching imagery, our aim was to create a site that made users feel confident and secure, knowing they’d found the best product in its class. A product that would enhance their lifestyle, and their well-being.
There was also a challenge in terms of the company’s previous website having occupied top rankings courtesy of strong backlink profile. No problem for our tech team, who took personal care of making sure none of the links were lost.
Just the Right Formula to Get Those Fresh New Leads Bubbling Away.
Starting out with solid foundations means top results happen faster. Those foundations were a website, fully optimised by our tech team to do the business with Google, both performance and content wise. Combined with our bespoke organic and local SEO campaigns, it was fast results all the way for Hydropool Surrey.
With 72 keywords ranked in Google positions 1-3 and 164 Page One rankings in the first 12 months, it didn’t take long for the new website to start enjoying excellent levels of visibility.
Website Awash with 600% More Organic Traffic.
Not only was Hydropool Surrey taking advantage of exceptional Google rankings. As a result, organic traffic was growing rapidly. With a near-600% rise in the first year alone, enquiries really were starting to flow in nicely.
Getting Local Traffic Flowing Courtesy of Top Google Map Pack Positions and Local SEO.
93% of searches show the Google Map Pack in the top position. With local enquiries vital to Hydropool Surrey, it was essential that we secured them spots at the head of the pack.
Using time-proven tactics such as Google Business Profile optimisation, local landing pages, citation building and a back link acquisition strategy, we were able to achieve top positions for a range of target keywords.
The result? A 219% increase in phone calls directly from Google Maps. And the best bit about Google Maps calls? They’re pretty much always hot leads.