Project Overview

Looking to reduce paid ad spend, high end office furniture specialists Tag Office approached Figment for a fresh approach to its online marketing. At the start, organic search didn’t factor at all as an acquisition channel, so it was over to Figment to create a long term strategy combining all the merits of content marketing, technical SEO and link building into one powerful campaign.

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Services Provided

  • Managed SEO Campaign
  • Website Care & Hosting

Improving User Experience for Online Success

Tag Office wanted the complete package: a strategy to drive sales, and a care and support programme to keep them on track so they never had to worry about a thing when it came to their website. The user experience aspect of the existing website needed improvement, so once we’d taken possession of the site from another agency, we set to work optimising for increased page speed and security, both crucial factors for SEO.

The next step was to work through a selection of design changes, improving the home page and landing pages to create a more streamlined user experience.

An All-Round SEO Strategy, for a Smooth Run to the Top

With the website primed and ready for SEO, we set to work on a mission to improve organic leads so ad spend could be cut. Our strategy included back linking and local citation building, both vital for demonstrating site authority to Google. On-page SEO made sure all essentials like keywords and meta tags were doing a top job of explaining to Google what the site was all about. Technical SEO ironed out any code related glitches, ready for a smooth run to the top. And optimisation of the Google Business Profile made sure Tag Office had the best shot at appearing at the top of the Map Pack.

A personalised content campaign complemented our strategy. Monthly blogs showcased the full range of office furniture, whilst location landing pages showed Google that Tag Office held authority in their focus areas, whilst helping to drive quality, relevant leads.

Paving the Way for Reduced Ad Spend with Top Google Rankings

Our combination of tactics certainly did the trick. Within just 12 months, Google top 3 rankings had grown to 30, and Page One rankings to a healthy 62. And with an impressive 50% growth in organic search, online visibility was at all-time high, paving the way for the key goal of reducing paid ad spend. Mission accomplished!

More Conversions, More Enquiries, More Leads.

Goal completions are an important KPI for SEO campaigns. They show conversion statistics, such as enquiry form submissions and calls. Thanks to our work, Tag Office is enjoying a 38% year on year increase in goal completions. Which means more enquiries, and more leads.

We’ve very much enjoyed working with Tag Office since 2018, and look forward to continuing to help them grow their business with the help of ongoing SEO and website care and maintenance.

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“Figment Agency have been fantastic in developing our website and building our SEO campaign over the last few years. We have seen a 50% organic search growth in 12 months and significantly reduced bounce rate. Emma and Steve are incredibly knowledgeable in their business and are always looking at new, innovative ways to improve the TAG office website and generate more sales…. thanks guys!”

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– Tania Dangerfield // Tag Office

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