Search intent is about understanding what people really want when they search online. When your content matches that intent, you are more likely to earn clicks, engagement and better rankings. In this guide, we explain search intent, and how to use it to create content that delivers results.
Internal linking is often overlooked, but it plays a vital role in SEO. It helps search engines understand your site and keeps visitors engaged for longer. In this blog, we’ll show you why internal linking matters and how to structure it so your content becomes the answer people are searching for.
Schema markup helps search engines understand your content and show richer results. Learn how structured data improves visibility, boosts click-through rates, and prepares your site for AI-driven search — plus simple steps to implement schema the right way.
Search is changing fast, and scattered content no longer cuts it. Discover why topic clusters help your brand rank higher, build trust, and stay visible in AI-driven search — and how to create a structure that works for people and algorithms alike.
Is SEO still worth it in a world of AI summaries and zero-click results? In this thought-provoking article, Steve Grant explores what’s really happening to search, why SEO is far from dead, and how to adapt your strategy to stay visible, trusted, and discoverable — even as everything changes.
In times of uncertainty, marketing budgets are often first on the chopping block. But visibility now builds momentum later. In this article I look at how to adapt, where to invest, and how to stay front of mind without overspending — even when the pressure’s on.
From Google AI Overviews to ChatGPT and Perplexity, local signals matter more than ever. This London-focused blog explores how your Google Business Profile, reviews, content and citations work together to boost visibility – not just in traditional SEO, but in emerging AI search results too.
What’s the difference between SEO and LLM Optimisation – and do you really need both? In this blog, we explore how search is evolving, what needs to change in your content and structure, and how a blended strategy can help you stay visible across traditional rankings and AI-generated results.
Backlinks are still one of the strongest SEO signals – but only when they’re built strategically. Here’s what makes a good backlink, how to avoid spammy practices, and why Figment’s Link360™ framework is the smarter way to earn trusted, high-impact links that boost rankings and support long-term search visibility.
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