Something Google uses to assess content quality and relevancy is E-A-T: Expertise, Authority and Trust. Here we explore the importance of E-A-T and, crucially, how to weave it into your website.
Feb 27th 2021
Jan 14th 2021
Email marketing can be an effective way to engage with clients and customers. Here we look at why email marketing is important, with a few bonus tips on how to get the most out of it.
May 20th 2020
Branding forms a vital element of any SEO campaign. But what tangible branding strategies can we implement to really boost online visibility?
Apr 13th 2020
Branding is the very thing that defines your business. But what exactly is branding, and why is it so important from an search engine optimisation perspective?
Sep 20th 2019
Digital knowledge, networking, and infectious enthusiasm were on a full swing during this September’s Brighton SEO. A week after and we are planning to implement these new insights.
Mar 11th 2019
There is more to communications than simply creating marketing messages: it is vital to make sure that the messages you think you are putting out are the ones that are actually being received.
Jul 20th 2018
Customer journey mapping is what stands between you and brand trust, boosted opportunities and delighted customers. So what does it involve?
Jun 8th 2018
How do you make your brand stand out above the rest? Let’s take a look at six of the top reasons why brands disappear into the background rather than shining like stars.
Jan 13th 2018
Brand stories deliver so much more than a service or product, instead inviting the customer to partake in an experience that cannot be missed. So how to go about brand storytelling?