There is more to communications than simply creating marketing messages: it is vital to make sure that the messages you think you are putting out are the ones that are actually being received.

Customer journey mapping is what stands between you and brand trust, boosted opportunities and delighted customers. So what does it involve?

How do you make your brand stand out above the rest? Let’s take a look at six of the top reasons why brands disappear into the background rather than shining like stars.

Brand stories deliver so much more than a service or product, instead inviting the customer to partake in an experience that cannot be missed. So how to go about brand storytelling?

Engagement really has become the crux of marketing and advertising. But just what is engagement? What does the verb, to engage, actually mean in terms of marketing? And how does the marketer achieve that crucial engaging effect?

Wondering how to fathom your way through the design tendering process without letting it take over your working life? Advice awaits …

Infographic search volumes are on the increase. But what exactly are infographics and should you be adopting them in your marketing?

Consistent use of colour and fonts across social media platforms means followers will recognise a brand faster. Here’s how it works.

Branding isn’t just about creating a logo and colour scheme. It’s an important exercise that every business, large or small, can benefit from.