Customer journey mapping is what stands between you and brand trust, boosted opportunities and delighted customers. So what does it involve?
Archives: Branding
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Customer Journey Mapping: What it is, and Why You MUST be Doing it
Jul 20
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6 Reasons Why Your Brand Could be Disappearing into the Background
Jun 8
How do you make your brand stand out above the rest? Let’s take a look at six of the top reasons why brands disappear into the background rather than shining like stars.
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Brand Storytelling: A How-to Guide
Jan 13
Brand stories deliver so much more than a service or product, instead inviting the customer to partake in an experience that cannot be missed. So how to go about brand storytelling?
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Customer Engagement: a Comprehensive How-to Guide
May 1
Engagement really has become the crux of marketing and advertising. But just what is engagement? What does the verb, to engage, actually mean in terms of marketing? And how does the marketer achieve that crucial engaging effect?
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Tendering Tips for Design Project Calm
Jun 8
Wondering how to fathom your way through the design tendering process without letting it take over your working life? Advice awaits …
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Everyone’s Loving Infographics – Here’s Why
Sep 1
Infographic search volumes are on the increase. But what exactly are infographics and should you be adopting them in your marketing?
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How Visual Design can Enhance Social Media Campaigns
Jun 1
Consistent use of colour and fonts across social media platforms means followers will recognise a brand faster. Here’s how it works.
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What is Branding and Why do I Need it for my Business?
Dec 16
Branding isn’t just about creating a logo and colour scheme. It’s an important exercise that every business, large or small, can benefit from.
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Establishing a Tone of Voice for your Brand
Apr 17
The tone in which you communicate your values and marketing messages is a crucial element of your brand identity. Here’s how to set tone guidelines.