Your About Us page is extremely important: research says customers who read it actually spend more. But what makes an About Us page truly great? Read on for insider advice.
Nov 19th 2017
Jun 1st 2017
An important question posed by businesses investing in organic search engine optimisation is, am I using the right keywords? Here we examine 4 top ways of making keyword choices to optimise sales.
May 1st 2017
Engagement really has become the crux of marketing and advertising. But just what is engagement? What does the verb, to engage, actually mean in terms of marketing? And how does the marketer achieve that crucial engaging effect?
Apr 7th 2017
Can a spelling mistake result in lost sales? What effect do spelling errors have on brand credibility? Does Google penalise websites for poor content? Here we look at what brands could lose by failing to ensure its online copy is proof-perfect.
Nov 14th 2016
Websites that aren’t responsive won’t fair well in Google’s newly divided mobile & desktop indexes. But what of responsive COPY? How to write for a mobile audience?
Sep 14th 2016
How do you cram all you want to say into a 30 or 60 second video? Here we take a look at how to write a star script to hold attention and compel action.
Jul 12th 2016
If you are planning a new website and are at the point of thinking about your copy, here are a few questions to ask yourself before you decide who’s going to write it.
Jul 3rd 2016
If your promotional strategy involves email marketing or clickable adverts, then knowing how to create a brilliant landing page is essential. Follow these tips to maximise conversions.
Jun 1st 2016
You you probably know the term ‘bounce rate’ is important, but what is it exactly, and what can be done to improve it and in turn boost your conversions?