Simple, holistic SEO that helps you grow.
What we do.
When your website is at the top of the Google results, you’re more visible to your ideal audience. More easily found. And your business grows.
When people can easily find the answers they’re searching for, they benefit too. When it’s easy for businesses to connect with the people they serve, it’s good for everyone.
So our job is to align the askers with the answers. We do it with simple, holistic SEO—to grow your business by making the right connections.
How we do it.
At Figment, we specialise in search engine optimisation because we believe in its power to sustain healthy business growth. Our approach is intentional, informed, integrated, dynamic and adaptable to our clients’ needs. Just like our agency. We keep SEO simple so it’s easy to tell what’s working, and make changes when needed. Simple = clear + nimble.
What does SEO cost?
Well, that depends… You can find an idea of our pricing structure here. It really does vary depending on a lot of factors. Here’s what we mean:
Starting Point
Complexity
Competition
Business Goals
We establish our client relationships thoughtfully and intentionally. We’ll only propose working together if we’re confident your business will benefit from our specialist expertise.
How long does SEO take?
SEO is a medium to long-term strategy, though most clients begin to see initial ranking improvements within a few months. Here are some of the things that can affect your timing…
Technical Health
Content Plan
Keyword Strategy
Authority Value
What results will I see from SEO?
- 94 Top 3 rankings
- 148 Page 1 rankings
- 15% Average month on month increase in organic traffic
- 83% Increase in page 1 rankings after 6 months
- 80% Improvement in organic traffic after 6 months
- 24% Increase in website enquiries after first 3 months
Claim a spot in our diary for a chat with Steve, our Managing Director, or Jane, our Business Growth Director. It’s the best way to get started creating healthy, sustainable growth with simple, powerful SEO.
Looking for website care and maintenance?
In addition to our core expertise as SEO specialists, we can also support you by providing the care and maintenance your website needs — giving you back time, money and peace of mind.
Frequently asked questions.
In simple terms, it can be divided into three core areas — how well your site works, the quality and relevance of the content, and its perceived authority. Google decides its opinion of how well your site works based on things like how quickly your pages download, the format of your code, and how easy your site is to navigate. How Google sees your content is based on things like keywords and how well your content provides what searchers are looking for. Your site’s authority is determined by things outside of your website, such as how many times other authoritative sites link to yours.
We cover technical SEO work such as crawl errors, speed optimisation, re-directs, URL structuring and more.
When you advertise online, every time someone clicks through to your website from your advert, you have to pay. And usually, the more popular or competitive the market, the more expensive the cost. With organic results however, there is no cost when someone clicks. Even better, people are more inclined to click on and trust organic listings than they are adverts, so conversions tend to be higher. It’s similar to the difference between reading a review of a product in a magazine article versus seeing a glossy advertisement.
If you have a physical location and you want to attract local customers, local SEO is the strategy that will support this. Local SEO focuses on optimising your Google Local Pack listing and your online directory presence. Organic SEO focuses on helping your website rank in the general search engine results. It’s more about driving traffic to your website rather than your physical location.
We’ll guide you through this process and will recommend the best keywords to drive qualified traffic to your website. As a starting point, we’ll provide keyword research that’s based on a number of qualitative and quantitative factors. As well as looking at what people search for in your business niche, we’ll look at monthly search volumes (the average number of times a keyword is searched for in a month), how difficult keywords are to rank for in relation to competition, and potential click-through rate. Based on these factors, we’ll be able to advise you on the best keywords to meet your business objectives.
We’ll determine your key performance indicators (KPIs) based on your business objectives. Usually this includes organic search traffic, Google keyword position changes, and number of enquiries. You’ll be able to log in to your dedicated dashboard any time to see these results, and each month we’ll prepare a tailored report covering the progress of your campaign. We’ll also guide you on how to measure the ROI of your SEO campaign.
Yes, we use AI tools to support our SEO services by speeding up processes like data analysis and keyword research. This ensures campaigns are efficient and results-driven. However, every element of our approach is underpinned by human expertise, so all strategies are tailored to your business and carefully refined for maximum impact.
AI helps us identify opportunities and trends more quickly, from analysing competitors to enhancing content strategies. At Figment, we combine AI’s efficiency with our team’s expertise to create dynamic SEO strategies that align with your business goals and adapt to the latest trends.
