Headlines matter. They are the first thing people read. Without a headline, how would you know what the content is about? They’re crucial for SEO too. So, how to write a killer headline?
Archives: Content Marketing
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How to Write Outrageously Enticing Headlines that Get More Clicks
Jan 7
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The End of an Era – Farewell Google+ – Will it Affect SEO?
Oct 12
As we prepare to wave goodbye to Google+ following the search engine’s discovery of a data breach, the question is, how should digital marketers and SEO pros deal with the news?
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‘Medic’ – What you Need to Know About Google’s Latest Core Update
Sep 11
We’ve been taking in the buzz around the latest Google Medic update and looking into what it means for SEO and content marketing. Read on as we share our findings and answer some key questions, without jargon…
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The Voice Search Boom: Time to Change your SEO Strategies?
Jun 15
When it comes to searching through a voice assistant we tend to use natural language. But how does this translate into search engine optimisation? Time to change tack?
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6 Reasons Why Your Brand Could be Disappearing into the Background
Jun 8
How do you make your brand stand out above the rest? Let’s take a look at six of the top reasons why brands disappear into the background rather than shining like stars.
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What you Need to Know about Royal Mentions in Your Marketing Campaigns.
May 11
Thinking about cashing in on the Royal Wedding by tying it in with a marketing campaign or two? Before you do, read this. There are important rules to follow…
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How to Avoid Over-Personalisation in Marketing
Apr 19
There is no doubt personalised marketing works. However, a fine line exists with personalisation. Too little and it’s off the mark. Too much, and it can come across seriously awkward. So how to strike the right balance?
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How to Create Great Content for your Content Marketing Strategy
Mar 19
We know the benefits of content marketing. But how to create that compelling, authoritative content that gets read and widely shared? And, crucially, leads to trust being instilled in your brand and, eventually, a transaction taking place?
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Why Content Marketing MUST Form Part of Your Digital Strategy
Mar 12
Any type of business or service provider can use content marketing to their advantage. So just why is this a winning strategy, and why should you be adopting it?
