Something Google uses to assess content quality and relevancy is E-A-T: Expertise, Authority and Trust. Here we explore the importance of E-A-T and, crucially, how to weave it into your website.
Feb 27th 2021
Feb 22nd 2021
The more links you have coming into your website, the more likely you are to rank above your competitors. Here we explore what backlinks are in SEO and how to achieve them.
Feb 15th 2021
An SEO audit has the power to reveal the technical issues that could be holding your website back from achieving top ranking spots and that all-important visibility that drives sales.
Feb 8th 2021
All good SEO campaigns will include both on-page and off-page strategies. That’s a given. But what exactly does off-page SEO mean? And what does on-page SEO entail? Let’s take a look.
Jan 21st 2021
Not doing so well in the search engines? Here we take a look at the biggest SEO mistakes that could be holding you back from search engine success, and how to avoid them.
Jan 7th 2021
When it comes to SEO, keyword research is an essential element of any strategy. But how to carry out keyword research, and what are the best keyword research tools to use?
Dec 30th 2020
The way we search online has changed, and for the better. It’s all thanks to DeepRank, formerly known as BERT. Here’s how the new algorithm has been making waves in the world of search.
Oct 21st 2020
Click-ability of search results is a sure-fire way to increase online traffic. But how best to make your Google search results all the more enticing to visitors? Read on to find out.
Oct 14th 2020
These days there is an abundance of digital marketing data available at our fingertips. But the question, is, how to turn it into actionable steps, so that business goals are achieved?