Content is the lifeblood of SEO, affecting every aspect of SERP strategies. But what constitutes the ‘right’ content, and exactly what benefits does it offer?

When it comes to search engine optimisation strategies, content marketing is right up there. But how to write great SEO content that boosts your ecommerce sales?

How should our SEO strategies adapt now that lockdown measures are starting to ease? What should we be doing to make sure we maximise visibility post-lockdown?

As we fast approach not just a new year, but a whole new decade, now is the perfect time to look back on 2019, a truly eventful year in the world of search engine optimisation.

Did you know SEO goes back even further than Google? It’s true! Join us as we launch our SEO time machine and take a whistle-stop tour though the evolution of SEO from 1994 to now.

Digital knowledge, networking, and infectious enthusiasm were on a full swing during this September’s Brighton SEO. A week after and we are planning to implement these new insights.

Spoiler alert! The answer is NO! Now, let’s find out why… Content marketing might be the core of any campaign, but it holds lesser value compared to before.  

Why are semantically related keywords so important for SEO? Here’s the lowdown on how to find them, where to use them and why you need to be focusing your content around them.

Ease of reading is crucially important both for SEO and user experience. Let’s take a look at website readability best practices designed to please both user and search engine.