Archives: CRM

Engagement really has become the crux of marketing and advertising. But just what is engagement? What does the verb, to engage, actually mean in terms of marketing? And how does the marketer achieve that crucial engaging effect?

Are you serious about targeting and personalising your marketing campaigns for the very best possible results? If so, it’s time to consider bringing facial recognition technology into your marketing mix.

With so many people buying online, customer reviews are a vitally important marketing initiative. Here’s why you can’t do without online reviews.

Strengthening client relationships is all about communication. Here are 7 ways to boost client relations by employing the personal touch.