Google’s Position Zero, also known as Featured Snippets, is the latest, most sought-after ranking position. But how to achieve it and is it right for you?
Archives: Digital Marketing
When I first discovered Google Data Studio, I’m not going to lie – I got excited. I only discovered Google Data Studio a month ago at Brighton SEO, and yet it didn’t take me long to dive in and devour everything I could find out about it. It was as if the penny had finally dropped and I had found an easier, more efficient way to manage client SEO reports. It took a day or two of studying hard and […]
As we prepare to wave goodbye to Google+ following the search engine’s discovery of a data breach, the question is, how should digital marketers and SEO pros deal with the news?
Customer journey mapping is what stands between you and brand trust, boosted opportunities and delighted customers. So what does it involve?
How to design a lead capture form that does a great job of converting? One that compels the visitor to fill it in rather than click off the page? Read on for top tips.
When it comes to searching through a voice assistant we tend to use natural language. But how does this translate into search engine optimisation? Time to change tack?
How do you make your brand stand out above the rest? Let’s take a look at six of the top reasons why brands disappear into the background rather than shining like stars.
Thinking about cashing in on the Royal Wedding by tying it in with a marketing campaign or two? Before you do, read this. There are important rules to follow…
There is no doubt personalised marketing works. However, a fine line exists with personalisation. Too little and it’s off the mark. Too much, and it can come across seriously awkward. So how to strike the right balance?