Headlines matter. They are the first thing people read. Without a headline, how would you know what the content is about? They’re crucial for SEO too. So, how to write a killer headline?
Archives: Digital Marketing
Google’s Position Zero, also known as Featured Snippets, is the latest, most sought-after ranking position. But how to achieve it and is it right for you?
Google has come up with so many additions over the years that it’s perfectly reasonable that you may not have heard of Google Data Studio. Here are 6 reasons why you’ll love it.
As we prepare to wave goodbye to Google+ following the search engine’s discovery of a data breach, the question is, how should digital marketers and SEO pros deal with the news?
Customer journey mapping is what stands between you and brand trust, boosted opportunities and delighted customers. So what does it involve?
How to design a lead capture form that does a great job of converting? One that compels the visitor to fill it in rather than click off the page? Read on for top tips.
When it comes to searching through a voice assistant we tend to use natural language. But how does this translate into search engine optimisation? Time to change tack?
How do you make your brand stand out above the rest? Let’s take a look at six of the top reasons why brands disappear into the background rather than shining like stars.
Thinking about cashing in on the Royal Wedding by tying it in with a marketing campaign or two? Before you do, read this. There are important rules to follow…