Archives: Digital Marketing

Local SEO, national SEO, international SEO. What’s the difference between all the various types of SEO, and which is right for your business?

There has been a spate of fraudulent requests to claim and take ownership of Google business listings. Here’s what you need to look out for.

Google has added an extra ‘E’ for EXPERIENCE. So now we have E-E-A-T – here’s what it’s all about, and how to create content that makes the grade.

A good organic click-through rate means you’ll get more traffic landing on your website. There are lots of ways to boost organic CTR, including PPC testing. Here’s how it works.

Are you clear on how to spend your marketing budget? If not, read on as we share some expert top tips to help you get the best possible return on investment.

Whilst there’s no miracle recipe for commercial success, here are four top ways to enhance your chances of achieving your vision of business growth.

What’s more important for ecommerce SEO? Placing keyword rich text above products, or placing products at the top for better user experience? The answer lies above the fold…

How to plan an end to end user journey – a simple guide to user journey map planning to help you convert more web leads and boost sales.

The Google Helpful Content Update focuses on rewarding people-first content. What this means, and how to approach the update to avoid dropping rankings, are all covered in this post.