How exactly should brands go about building and engaging an audience? Check out these five practical how-to tips to help get your audience eating out of your hand.
How to Engage with your Online Audience: 5 Practical Tips
Jan 9th 2020
5 SEO and Content Marketing Trends for 2020
Dec 13th 2019
Looking to the future, let’s delve into what 2020 has in store on the search engine optimisation front as we enter not just a New Year, but a whole new decade.
How SEO Helps Your Business
May 15th 2019
You know that SEO will help your website rank better in the search engines, but precisely what tangible benefits could you be enjoying when you invest in an SEO strategy?
Are your Marketing Communications Hitting the Sweet Spot?
Mar 11th 2019
There is more to communications than simply creating marketing messages: it is vital to make sure that the messages you think you are putting out are the ones that are actually being received.
A Year in the Life of Figment: Our Highlights of 2018
Dec 3rd 2018
What a year 2018 has been for Team Figment! A host of amazing Google results achieved for our clients; a selection of websites re-designed with fantastic outcomes – including our own! Here we share our best highlights of 2018…
The End of an Era – Farewell Google+ – Will it Affect SEO?
Oct 12th 2018
As we prepare to wave goodbye to Google+ following the search engine’s discovery of a data breach, the question is, how should digital marketers and SEO pros deal with the news?
Customer Journey Mapping: What it is, and Why You MUST be Doing it
Jul 20th 2018
Customer journey mapping is what stands between you and brand trust, boosted opportunities and delighted customers. So what does it involve?
Lead Capture Forms: A Guide to Boosting Conversion
Jul 11th 2018
How to design a lead capture form that does a great job of converting? One that compels the visitor to fill it in rather than click off the page? Read on for top tips.
The Voice Search Boom: Time to Change your SEO Strategies?
Jun 15th 2018
When it comes to searching through a voice assistant we tend to use natural language. But how does this translate into search engine optimisation? Time to change tack?