Archives: Marketing

How exactly should brands go about building and engaging an audience? Check out these five practical how-to tips to help get your audience eating out of your hand.

Looking to the future, let’s delve into what 2020 has in store on the search engine optimisation front as we enter not just a New Year, but a whole new decade.

You know that SEO will help your website rank better in the search engines, but precisely what tangible benefits could you be enjoying when you invest in an SEO strategy?

There is more to communications than simply creating marketing messages: it is vital to make sure that the messages you think you are putting out are the ones that are actually being received.

What a year 2018 has been for Team Figment! A host of amazing Google results achieved for our clients; a selection of websites re-designed with fantastic outcomes – including our own! Here we share our best highlights of 2018…

As we prepare to wave goodbye to Google+ following the search engine’s discovery of a data breach, the question is, how should digital marketers and SEO pros deal with the news?

Customer journey mapping is what stands between you and brand trust, boosted opportunities and delighted customers. So what does it involve?

How to design a lead capture form that does a great job of converting? One that compels the visitor to fill it in rather than click off the page? Read on for top tips.

When it comes to searching through a voice assistant we tend to use natural language. But how does this translate into search engine optimisation? Time to change tack?