Top 3 Small Business Internet Marketing Tips You Can’t Ignore
By Steve Grant | January 28th 2021
By Steve Grant Are you getting the most out of your internet marketing budget? Maybe you are missing a trick? Perhaps with a little insider knowledge, you could be netting yourself a better return on investment, or getting faster results? Whatever online strategies you are pursuing, there could well be things you are missing. So, bearing this in mind, let’s delve into some of the most effective small business internet marketing strategies, courtesy of our expert internet marketing agency, that could elevate your results from satisfactory to extraordinary.
1. Set an objective
Not putting an objective in place for your internet marketing campaign is like setting out on a journey without having a destination in mind. It’s vital to set goals so you can steer towards them.
Whether you’re looking to enhance brand awareness, to create more leads, to convert more leads into sales or to inspire brand ambassadors, you need to be clear on your aims. Generally you will start with one goal, and then when you reach it, work up to the next. Each stage will of course call for a change in strategy.
The important thing when setting goals is to put measurement processes in place, otherwise how can you ever tell if the goals are being met? This might involve the use of analytics programmes to keep track of conversions, or simply counting the number of new followers on a social media platform.
2. Use email marketing to nurture and build relationships
One of the best online marketing tips for small business entrepreneurs has to be email marketing. An effective way to engage with your audience, nurture leads and reach new customers, email marketing is a breeze to measure and lets you target specific sectors. It’s pretty cost effective too.
Email marketing is known to convert four times better than the likes of direct mail, PPC and social media. Email lists are valuable things, so it makes good sense to focus your internet marketing efforts on attracting sign-ups.
Whether you run a social media campaign solely for the purpose of email list building, or you introduce a pop-up on your website designed to capture email addresses, it really is worth factoring email in to your online marketing strategy.
3. Bring offline, online
A bit like bringing the outside in, bringing your offline marketing online is one of the most effective small business internet marketing tips. This means developing a local SEO strategy.
Google local SEO will work for you if you have a physical location or a local audience. It will support your marketing efforts by enhancing your local presence, boosting enquiries and upping footfall to your physical location.
The great thing about local SEO is that you can do it with a modest investment. We’ve got some excellent tips here on how to do local SEO on a shoestring budget.
Google My Business for example is free to claim and set up, and really can be very effective when it comes to luring people to your local business. Online reviews and local citations are also free yet highly valuable initiatives.
Looking for small business internet marketing tips that are tailored to your individual goals? Look to Figment.
It’s important to remember that there is no quick fix when it comes to promoting your business online. Yes, there are free strategies out there ripe for the taking, and there are plenty that will consume your budget too. The key is to focus on the initiatives that work towards achieving your goals, and that suit your specific audience.
If you are looking for an SEO and online marketing partner that will take time to understand your business, an SEO agency with a proven track record in achieving exceptional results, talk to Figment. We are here to make a considerable difference to your digital marketing efforts, and to help you achieve your business goals.