SEO Questionnaire

1Your Details

2SEO Objectives

3Customers

4Competitors

5Current SEO

6Ideal Outcomes

1 Your Details

First Name*

Last Name*

Company*

Phone*

Email Address*

Website URL*

2 What are your SEO objectives?

What is your vision for growth over the next 3 years?*

What is your key business priority over the next 12 months?*

2a. What are the top objectives for your business?
(e.g. 20% increase in sales in 12 months, 30% increase in memberships this year, ranked top 3 for a specific keyword in 12 months)

Objective #1*

Objective #2

Objective #3

Focus area insight: what areas of your business do you want to prioritise?*

2b. Which keywords or phrases would you like to rank for?
(e.g. laptop repairs; car hire Weybridge; teddy bear stockists; cosmetic surgery near me, how much does wedding photography cost?, f1 excursions from London, etc.)

Keyword #1*

Keyword #2

Keyword #3

Keyword #4

Keyword #5

Keyword #6

3 Who are your customers?

Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests? Why are these your ideal customers?*

Where are your customers from? (tick all that apply)*

Local

National

International

What locations do you serve and would like to compete in?*

e.g. Woking, Oxshott, Leatherhead, Essex, Hammersmith, The City, West London, Surrey, Hampshire.

4 Who are your competitors?

Who are your top 3 competitors?

Competitor #1 URL*

Competitor #2 URL

Competitor #3 URL

5 What have you already done?

What SEO have you done in the past? (tick all that apply)*

Technical SEO

Existing content optimisation

New content creation

Link building

Not sure

None

What SEO monitoring/reporting tools do you currently use? (tick all that apply)*

Google Analytics

Search console

SEM Rush

AH Refs

Other (please specify)

None of the above

Other tools

6 What Does Success Look Like?

If we were to be celebrating a successful strategy, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.*

Anything else you want to get off your chest?

How did you hear about Figment and what attracted you to us?*

Comments

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