How to Choose the Right SEO Agency for Your Business
May 12th 2022 | By Emma Grant
You’re keen to get started with SEO so that you can boost your online visibility and drive more sales. But how to choose the right SEO agency? Or more to the point, how to choose the right SEO agency for your business?
Done well, SEO can be transformational for a business. It has the power to drive growth and take a company to the next level. And that makes it all the more important to choose an SEO agency that doesn’t just have the right expertise and experience (and crucially, can prove it), but is also a good fit for your business.
Wondering how to choose the right SEO agency for your business? Read on for some top tips to find the ideal online marketing partner that will help your business thrive.
Check the skill set
Effective SEO calls for a diverse range of skills. Your chosen SEO agency will therefore need to have a good blend of expertise.
You’ll want someone in charge of strategy planning to make sure your campaign is correctly targeted, KPIs set and goals put in place that align with the wider growth goals of your business.
You’ll need technical experts to make sure your website is Google and user friendly, taking care of vital technical SEO aspects such as page speed, site security, structured data and generally making sure the site is compliant with Core Web Vitals.
You are also going to need creative experts to make sure your website and landing pages look the business so that they inspire trust in the users who land on them. And copywriters to produce high quality, keyword optimised page content, articles and blogs that will compel users to read, share and take action.
You’ll find that the top SEO agencies are always proud to make their team public, so always look for the team profiles which you’ll usually find on their website’s about page.
Scrutinise client testimonials
A good SEO agency will be proud of its client reviews, and won’t hold back in sharing them. Consider it a warning sign if you can’t find reviews and testimonials on an SEO agency’s website. Or if there are just one or two without names.
Seek out the reviews, and study them. Look for evidence of results, together with comments about the level of service experienced. Don’t be afraid to independently contact the reviewers either to ask them how they got on with the agency and what their working relationship was like. Any SEO consultant worth their salt won’t mind at all if you do so.
Video reviews are always a good sign. A client who is satisfied enough to take the time to record a video review is testament to the quality of the service provided by the agency.
Also take a look at independent online reviews away from the agency’s website, as well as their Google review score.
Review case studies
When considering how to choose the right SEO agency for your business, as well as testimonials and reviews, you should be looking for clear evidence of how the agency achieved results for its clients.
Case studies are what you need to seek out. You’ll want to see fact-based results, not just stories. How the agency went about achieving its clients’ goals. How they added value. How they increased organic traffic, increased Google positions and helped boost business growth.
If there is no evidence of success, how can you be sure of any claims the SEO agency is making?
Check for processes and transparent reporting
A good SEO agency will have tried and tested processes in place to get their clients from where they are, to where they want to be, achieving their goals with the best possible return on SEO investment, the least risk, and the smoothest journey.
When considering which SEO agency to use, look at their SEO process. Also find out how they will report to you on the progress being made. Reports are good, but you’ll want them to be clear and jargon free so that you can understand them. If you can login to a reporting platform any time, all the better, especially if it can show you how the campaign is performing in terms of meeting your KPIs. That way you can see results in real time, rather than wait till the end of the month.
Seek out a service promise, and make sure you click
When thinking about how to choose the right SEO agency for your business, of course it’s about expertise. But it’s also about finding people you can rely on. A team that shares your goals and commits themselves to your success just as they would their own.
Does the agency offer a service promise? A guarantee on how quickly they’ll return calls or emails? A support ticket service?
Is there a dedicated point of contact should an issue arise?
Definitely look for a partnership approach, and seek out evidence of such in those testimonials we mentioned previously.
You’ll need to click with the people you’re going to work with. Wherever possible, meet with them in person. Make sure you feel comfortable asking questions and voicing concerns. That there is total transparency.
SEO is a long term, ongoing strategy. So you need to find an SEO agency you can partner with well into the future.
Look for specialist expertise
If so, you’re going to need specialist SEO expertise. So be sure to seek out a digital marketing agency with a proven track record in your area. Look closely at the results they’ve been able to achieve for others in your industry, and check testimonials from similar businesses.
Make sure they’re on the ball
SEO is an ever-changing landscape. Google and other search engines are endlessly updating their algorithms, so it’s vital that when considering how to choose the right SEO agency for your business, you make sure you select one that’s totally on the ball with evolving trends. Because if they’re not, quite simply, you’re going to get left behind.
A good way to check this is to take a look at the agency’s blog, as well as their Twitter, Facebook and LinkedIn feeds to see if they’re in the know and consistently talking about the latest SEO trends.
Looking to choose the right SEO agency for your business?
At Figment, we offer a unique blend of skills, a proven track record of success and a host of client testimonials and case studies. We work to an established SEO process, offer a service guarantee, and are as committed to achieving success for our clients as we are for our own business.