Horrocks & Boyd
Established in 1921, Horrocks & Boyd are local eye care and eye wear experts. Their website had fallen out-of-date and was tricky to use on smartphones. Figment set to work on modernising the brand whilst retaining a heritage feel. The result? A beautiful, mobile-friendly website powered by WordPress and perfectly optimised for local search.
- Branding
- Content Management System
- Local SEO
- Web Design & Development
- Website Care & Hosting
Rebranding & New Colour Palette.
Heritage. A word that held a strong focus during this phase. And whilst modern eye-for-design is part of the Figment approach, a sense of tradition was imperative. The new Horrocks & Boyd logo not only achieves this – with an original colour scheme and typeface – but provides a brand identity worthy of a company with such an outstanding reputation.
Love At First Sight. And Second.
Consistency is key. That’s why the fresh colour palette in Horrocks & Boyd’s new branding was utilised throughout the website design. The website itself keeps authenticity with a clinically clean style. Smooth retina-optimised graphics, custom-designed icons and a fast-loading navigation mean the site is a joy to use for customers of all ages.
Clear First Steps – a Better User Experience.
User experience is at the very heart of Figment’s design process. Having consulted with Horrocks and Boyd, Figment produced a truly accessible booking form that works perfectly across all devices. The impact? Increased website bookings and happy customers. Now that’s vision.
