Algorithm

A step-by-step procedure that dictates how to process information, solve a problem or perform a task—usually referring to a computing process such as an internet search query.

Backlink

When other websites link to yours, usually as a reference or attribution. Good quality backlinks increase the perceived authority of your website.

Content

The information on your website, such as images, videos, blog articles, and other written pages.

Content Creation

The part of a Figment SEO Growth package that includes your bespoke allowance for top-tier blog articles and landing pages, built around strategic focus areas to boost authority and trustworthiness.

Conversion Rate Optimisation

Reviewing and improving your site to make the most of increased traffic and maximise ROI.

Crawling

Search engines use this process to discover what’s on the pages of your website.

Crawl Error

A problem encountered by a search engine when it tries to understand what’s on a web page.

Dashboard

The custom KPI dashboard you receive as part of your Figment SEO Growth Package is an always-accessible hub of data on the status and performance of your SEO campaign.

Digital PR

Enhancing the visibility of your site by promoting newsworthy story angles to reputable media for authoritative backlinks.

Domain Authority

The perceived importance and reliability of a website.  Your Domain Authority is determined by a combination of many factors, such as number and quality of backlinks, quality of content, and how well your site compares with your competitors’.

Focus Areas

Specific clusters of keywords or topics relevant to your business, guiding the SEO strategy and shaping content and link building efforts.

Hosting

Providing the web server that stores and transmits the data for your website