Insolvency Online
Insolvency Online is a firm of ICAEW-licensed corporate recovery specialists and insolvency practitioners providing specialist advice to corporate enterprises and individuals facing financial difficulties. With a website generating next to no traffic, the company was low on leads and needed urgent assistance to fuel its own turnaround strategy.
- SEO Website
- Managed SEO Campaign
- Local SEO
- Content Marketing
- Website Care
A Turnaround Strategy Designed to Drive Sustainable Growth.
Licensed insolvency practitioners and business advisors Insolvency Online specialise in finding practical solutions for companies and individuals facing financial struggles. With such an important service to offer, and such exceptional expertise to share, the fact that the company was receiving next to no traffic from its website was regrettable.
It was time for Team Figment to devise a turnaround strategy, boosting Insolvency Online’s visibility and conversions, with the aim of netting them a continuous flow of new leads that would drive their growth sustainably.
The first step was to restructure and relaunch the company’s website making it search-friendly at its core, creating a strong foundation for our SEO campaign. Once that was done, our tailor-made SEO strategy could begin.
Rankings Restructure: Netting 60+ Google Page 1 Results.
With a clear focus on creating online leads for Insolvency Online, our attention turned to boosting their Google rankings for the keywords that would attract those all-important enquiries.
We kicked things off with a structured SEO roadmap in the shape of our success-proven 6-step process. This we refined to match the client’s unique goals and tackle the nuances of the industry.
A best-practice off-page link building and citation strategy came next. This was combined with on-page meta data refinement and technical SEO, making sure the site was in the best shape for Google to crawl and index all the pages.
It’s important to remember that SEO takes time. This is especially the case in competitive industries such as finance, where so many businesses are vying for popular keyword top spots.
Obviously when you’re eager for success, impatience can set in. Sometimes this can lead to knee-jerk reactions, where clients downgrade their contracts because they feel they’re not getting their expected return on investment.
This is precisely what happened with Insolvency Online. After a year they reduced their contract. But literally just after this, all the work we’d been doing came to fruition. The results started to kick in and continued to grow year-on-year after that.
Now, Insolvency Online enjoys 60+ Google Page 1 results, covering a wide range of insolvency and business advisory related keywords.
Organic Traffic, Lead Generation and ROI All on the Up.
Content always plays a vital role when it comes to attracting organic traffic, particularly in professional sectors like finance, where prospects are seeking answers to specific questions.
Authoritative guidance makes a real difference when it comes to compelling trust, which is so often the very thing that converts visitors into leads, and leads into clients.
Content creation was a key strategy for Insolvency Online. Topical blogs and information pages demonstrated expertise, whilst local landing pages attracted local traffic to its London borough office.
The strategy was a roaring success, attracting a 57% increase in organic traffic year on year and drawing in valuable new leads.
In fact, lead generation activities since the start of the campaign hit a 1900% increase translating as a massive 168% ROI – that’s how well the strategy performed – and the client, still with Figment, is over the moon with the results.
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