The London Orthotic Consultancy

Healthcare consumers don’t just Google anymore. They ask ChatGPT. They query Perplexity. They consult AI assistants before they consult doctors.

The London Orthotic Consultancy – specialists in bespoke orthotics, scoliosis bracing, and pectus treatment across the UK – had zero presence where their next patients were searching. Six months later? They’re cited across every major AI platform.

Services Provided

Sessions from AI platforms in just 6 months (from zero)

AI platforms citing LOC (ChatGPT, Perplexity, Claude, Gemini)

Priority queries with visibility (Expanded over 6 months)

0 +

Engagement rate from AI traffic (vs. 43% industry average)

0 %

The problem: Invisible where it matters

LOC’s challenge wasn’t Google rankings. They had those.

The problem? Patients researching complex conditions like reciprocating gait orthoses or scoliosis bracing weren’t using Google anymore.

They were typing questions into ChatGPT: “What’s the best scoliosis brace in London?”

They were asking Perplexity: “Where can I get a reciprocating gait orthosis?”

And LOC? Not mentioned once.

Zero citations. Zero visibility. Zero traffic from the platforms reshaping how people find medical expertise.

For a specialist healthcare provider, that’s not just a marketing problem. It’s a business risk.

What we did: Made AI platforms listen

AI platforms don’t rank websites. They cite authorities.

So we made LOC an authority they couldn’t ignore.

The approach:

Schema markup – Structured data that helps AI understand LOC’s medical expertise

AI-optimised content – Information formatted for how AI platforms process and cite sources

Multi-platform tracking – Monthly testing across all four major AI platforms

Strategic query targeting – Focus on high-value specialist searches patients actually use

No guesswork. Just systematic testing, measurement, and refinement.

Month by month, platform by platform, query by query.

The results: From zero AI traffic to measurable growth

739 sessions in six months.

That’s 739 people who found LOC through AI platforms that previously sent zero traffic.

But here’s what makes it remarkable:

ChatGPT: The volume driver

633 sessions
85% of all AI traffic

59.8 seconds average engagement
They’re not bouncing. They’re reading.

62.7% engagement rate
Above industry benchmarks for healthcare

Perplexity: The engagement champion

40 sessions
Smaller numbers, bigger impact

118 seconds average engagement
Nearly two minutes exploring LOC’s expertise

65% engagement rate
Highest quality traffic of any platform

Gemini: The consistent performer

66 sessions
Steady, reliable traffic

56% engagement rate
High-intent visitors researching specific conditions

The citation spread

15+ priority queries now trigger LOC mentions across AI platforms:

From zero visibility to cited authority in six months.

What the traffic tells us

The landing page data reveals something important:

Specialist content attracts specialist enquiries.

Pages cited by AI platforms showed direct traffic correlation:

What’s more, goal completions from organic search are up 23%, with more email sign-ups, increased requests for a free consultation, and boosted leads.

16 sessions → Reciprocating Gait Orthosis Guide
15 sessions → Pectus Carinatum Treatment
14 sessions → LOC Scoliosis Brace Guide
14 sessions → Rib Flaring Treatment
12 sessions → Agilik Smart Orthosis

These aren’t casual browsers. They’re people researching specific conditions, finding LOC’s expertise, and exploring treatment options.

The engagement metrics prove it:

62.2% engagement rate across all AI traffic = visitors who stick around, read content, explore pages.

Compare that to typical paid search traffic (40-45% engagement) or social media referrals (25-30% engagement).

AI platforms are sending higher-quality visitors than traditional channels.

Why this matters

New channel. Zero to 739 sessions.

That’s the headline.

But the real story? LOC now owns visibility in an emerging search channel whilst competitors remain invisible.

When patients ask AI assistants about specialist orthotic conditions, LOC is part of the answer.

When healthcare consumers research scoliosis bracing or pectus treatment through ChatGPT or Perplexity, they’re discovering LOC’s expertise.

This isn’t replacing Google traffic. It’s adding to it.

A completely new source of qualified visitors researching exactly the specialist conditions LOC treats.

And unlike traditional SEO – where competitors can catch up – early AI visibility creates compounding advantage. The platforms that cite you keep citing you. The authority you establish persists.

LOC got there first.

The takeaway

Six months. Four AI platforms. 739 sessions from a channel that previously delivered zero.

The London Orthotic Consultancy is now cited as an authority for specialist orthotic services across the AI platforms where their next patients are searching.