Stemwell

Stemwell is a regenerative medicine clinic based in Bogota, Colombia. With a website relaunch in the pipeline, and a goal to share their expertise and the benefits of their personalised cell therapies with a wider audience, the clinic was keen to work with an SEO partner who could lift them out of their zero online visibility status and get them to a place where new patient leads came thick and fast.

Services Provided

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A Specialist SEO Strategy, for Specialist Professionals

When you come across a healthcare specialist whose mission is to bring hope and healing to every patient they meet, you instantly know how important your role is going to be in making sure that specialist can be found by as many patients as possible.

The treatments offered by Stemwell can be literally life-changing. But with zero online visibility, those treatments were sadly going unnoticed by many of the patients who could potentially benefit from them.

A new website was in the pipeline, and it was vital that it would provide a strong foundation to support our SEO strategy. From ensuring the technical DNA was spot-on, to getting everything right structure-wise from a user experience perspective, our initial role was a hugely important one. Because with the right footings in place, our SEO campaign would stand the best possible chance of achieving the success that Stemwell deserved.

As well as the technical and structural elements of the website, we identified that content was going to be key to the ultimate success of the site, not just in terms of SEO, but also when it came to instilling trust with visitors.

So we worked closely with Stemwell pre-launch to make sure the website content provided the perfect blend of user reassurance and education, and SEO robustness, ensuring the presence of those ever-crucial expertise, experience, authority and trust factors.

A Tailored Solution to Cure the Problem of Zero Online Visibility

Once the new website was primed for SEO and freshly launched, it was over to Team Figment to kick off a tailor-made campaign with the goal of curing the clinic’s biggest ailment: zero Google rankings.

Top Google rankings mean enhanced online visibility. And better visibility is what’s needed to stimulate a good flow of new patient leads.

Following our proven 6-step process, an off-page SEO campaign got things moving, with a link building strategy playing a major role. On-page SEO reinforced our campaign, and technical SEO ensured every box was ticked when it came to securing a Google-friendly platform.

The entire campaign was underpinned by a carefully-targeted content plan, with regular blogs providing educational insight across all the clinic’s specialist treatments, as well as the typical conditions they can be used to treat. The idea of this tactic was to attract a good cross section of traffic, with potential patients either searching via treatment, or condition.

The blend of tactics proved to be a winning combination. Within just six months, Stemwell had gone from zero visibility to multiple Google Page One and Page Two rankings, with more than 85 ranked keywords helping them get found online.

Just the Right Treatment for Top Keyword Rankings

With multiple treatments offered by its specialists, and a significant number of conditions that could be treated, Stemwell had multiple keywords to target in order to get the site ranking well and commanding optimum search visibility.

Our targeted link building work, combined with regular content production, proved to be a winner in this respect, with a considerable 2,990 increase in Google places across the campaign’s tracked keywords, and an impressive 103% average month on month increase in page impressions.

Starting to Feel a Whole Lot Better with Increased Organic Traffic

With a 48% increase in organic traffic over a six month period, Stemwell has been able to reach out to a much-enhanced pool of patients who can now benefit from its specialised, often life-changing treatments.

The good news is that we are still in the early days of the SEO campaign and, based on what’s happened so far, it looks like the results will continue to go from strength to strength, bringing benefits for all.