Different businesses may have different goals, but there’s usually a common underlying mission, and that’s to grow. And when it comes to business growth, at the crux of it sits getting more customers and attracting more business.
Whilst there’s no miracle recipe for business success, there are a few sure fire ways of enhancing your chances of achieving your vision of growth. Here are four top tips to help your business prosper.
1. Build your brand
Building your business means building a brand story. One that resonates with customers, allowing you to connect on their level.
Branding is so much more than a look. It’s about the way you deliver your messages. It’s what differentiates you from the competition. What you stand for, your values and how you find solutions for your customers’ needs and wants.
Building your brand involves getting to know your audience and creating specific messages for each persona, and every touchpoint at which they engage with your business.
Content marketing is a great way to increase brand awareness. The double whammy effect will enhance brand recognition by increasing engagement and improving customer retention, whilst boosting your online visibility and helping you earn high authority back links, generate referral traffic and improve your organic search ranking so your business is more easily found.
Content doesn’t have to be just words. Videos, infographics, images, eBooks… whatever works for your audience and helps them better connect with you, get publishing.
2. Publish an eBook
On the subject of content marketing, publishing an e-book is not just great for brand building, it’ also a highly effective way to generate good quality leads too.
By offering visitors to your website a free downloadable eBook or guide in exchange for opting in to your mailing list, you’ll create a super powerful marketing database. Because it’s got a high perceived value, your eBook makes it more viable for people to part with their contact details.
It’s also the perfect opportunity to showcase your expertise and authority on your speciality subject and to share helpful content in a deeper and more meaningful way than you could with blogs, for example.
Illustrating content with graphs, statistics, quotes and diagrams will further support your knowledge and give the book a nice, reader-friendly format.
3. Enter awards
Entering awards has the potential to provide a whole host of benefits, and it’s not always the winning that counts. The PR and marketing opportunities that arise out of even just being nominated or shortlisted can be fantastic and multichannel, so it’s well worth looking into what industry specific awards you can enter.
You’ll also get the chance whilst completing your application to stand back and look at how your business appears from a third party perspective, focusing on how you stand out from your competitors. You may be inspired to think of fresh ways to boost your service or come up with new products, and be prompted to really think about your unique selling points, as well as identifying any weaknesses that may be preventing you from reaching your goals.
Awards also bring business credibility, and are great for staff morale too. It’s a proud moment being shortlisted for or winning an award, and the attention could also help you attract excellent talent.
4. Invest in a tailored SEO strategy
There were 66.11 million internet users in the United Kingdom in January 2023, and the UK’s internet penetration rate stood at 98% of the total population at the start of 2024. So it goes without saying that having an online presence has never been so important.
Search engine optimisation (SEO) has the power to get your business found online. And with that visibility comes more traffic, and with that, increased opportunities to convert prospects into new customers.
Every business is different, so it’s important to choose the right SEO agency that will create a tailored strategy geared towards helping you achieve your individual business goals.
If you are thinking about DIY SEO, do weigh up the pros and cons. You may find that it’s a false economy and doesn’t attract the new business you’d envisaged.
Looking to attract more business in 2024?
At Figment, we offer a unique blend of skills, a proven track record of success and numerous testimonials to prove it.
In terms of SEO, we create fully tailored SEO campaigns for our clients, backed by a service guarantee.
If you’re looking attract more business in 2022 with the help of a reliable, highly-rated SEO agency in London, please do get in touch.
